Siding Company Online Marketing Services
Picture this: Jeff needs new siding put on his house, but he doesn’t know any good local contractors. So, Jeff goes to Google and searches “local siding companies.” He clicks on the first few search results and takes a look around those websites. Based on that, he gives one or two a call to get an estimate.
Is your siding company one of those websites Jeff clicks on? If you answered anything but “yes,” you’re losing business. Jeff’s not going to click to page two of the search results. That’s why it’s vital your siding company appears on the first page.
There are two key ways to go about ensuring this, and at Funnel Boost Media, we take care of them both – and any of your other digital marketing needs.
Local SEO to Rank Your Siding Company
You’ve probably heard the term SEO, but what does it mean? Search engine optimization is a vital online marketing strategy to organically increase your rank on search engine results. There are several aspects of SEO:
- Keyword-optimized content: Search engines like when your website has lots of relevant content available. It shows you know what you’re talking about. Just as important is including keywords (terms potential customers search for) throughout that content.
- Links from authoritative sources: Search engines also look at how many other websites link back to your site. This can hurt you if those websites are not trustworthy, siding or home improvement focused sources. However, if the links are good quality, search engines recognize your business as an authority in home siding.
- Coding for better search engine crawling: It’s important to have a good website that’s coded to allow search engines to crawl and better categorize it.
Our siding SEO services put your company in the focus. We gear our entire campaigns to connect your company with those seeking exactly what you are selling. We don’t just help with your website’s SEO, we help manage your online presence.
Boost Siding Leads with PPC
SEO is an ideal marketing strategy for the long-term, but it takes some time to deliver page-one results. We recommend, in the meantime, also investing in PPC (pay-per-click) marketing. PPC ads generate leads – leads that can turn into new clients – much more quickly than SEO does.
When you search for something on Google, notice those links at the top of the results and to the side, the ones that have “Ad” printed next to them? Those are PPC ads. They get your website up front quickly so potential customers can’t help but notice it.
You should spend your time focusing on your customers, not worrying about whether people are even visiting your website. That’s why, when you choose Funnel Boost Media as your local digital marketing partner, we handle all aspects of your siding online marketing strategy, from PPC ad tracking to SEO and more.
Get started growing your online presence today! Give us a call or fill out our short contact form.