So you want to market your roofing business online. Well, here’s lesson number one: A big part of internet marketing is simply being seen online. And no, that doesn’t just mean having a website. Ranking high in search engine results goes a long way in attracting new customers.
You probably ended up here by searching on Google or Yahoo! or Bing. Did you click past page one of the results? No? Well, then, it’s a good thing we showed up on that first page, otherwise you likely wouldn’t have noticed us. Same goes for your company.
There are a couple of primary ways we can help your roofing business rank well in search results: SEO and PPC. Both are highly effective online marketing strategies for generating leads.
SEO, or search engine optimization, is an important long-term strategy. It’s an organic way to increase your ranking in search engine results.
When you work with us here at Funnel Boost Media, we take care of everything: keyword research, content creation, web design and coding, and data analysis. All you have to do is keep helping out your clients. And unlike the other guys, we don’t take any shortcuts with your SEO that could ultimately end up hurting your business; we want to see good results just as much as you do.
As SEO takes time to deliver the best results, we suggest you also invest in our PPC services.
PPC campaigns are a great way to see an increase in leads quickly. PPC (pay-per-click) allows you to bid on keywords related to the roofing industry. When a potential customer searches for those keywords, ads will show up at the top of search engine results and along the right-hand side.
PPC ads are highly effective because they target people exactly when and where they need you. For example, when they search terms related to finding out more about local roofers, your ad can direct them to an “About Us” or “Services” page. If they’re searching for prices, you’ll want to target them with an ad about getting an estimate. And so on.
If you’re ready to partner up and grow your business, give us a call or fill out our contact form. We look forward to working with you.