Employment Lawyer Marketing

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Employment Law Online Marketing Services

Losing your job, experiencing discrimination in the workplace, and other employment-related issues are life-changing events. So it makes sense that anyone looking for legal help in this area would do plenty of research – probably online – before choosing a lawyer. Keeping that in mind, you want your law firm to be visible in the major search engines; otherwise, your potential clients will become your competitor’s actual clients.

Here at Funnel Boost Media we have experience in employment law digital marketing. We can help your firm gain exposure online in your local market. Our legal marketing solutions are all-inclusive, from search engine optimization and campaigns to website creation and design. Whether you require a little bit of help (just SEO and PPC) or a lot (a completely new website), we’re here to make that happen for you.

Employment Lawyer SEO Marketing

Ranking high in the major search engines (Google, Bing, Yahoo!) in your local market requires not only great content on your website, but excellent SEO. Search engine optimization is the process of increasing your rank organically for certain keywords or phrases. It requires three things:

  1. Unique content on your website. To understand that your company is a leader among employment lawyers, search engines must have access to a lot of unique, relevant content – blogs, landing pages, press releases, and more. Here at Funnel Boost Media we can get all that content written for you (unless you’d prefer writing it yourself, of course!).
  2. Keywords are terms related to employment law that potential clients will be searching for. We do all the research to decide which keywords to focus on and increase your ranking for.
  3. Links to your website. Links from other authoritative sources in the field of employment law linking back to your website are vital in establishing credibility. Unlike some marketing companies, that promise “magical” results, we will never build irrelevant or shady links that end up hurting your online reputation.

Employement Law Firm PPC Marketing

PPC is another important part of search engine marketing. Pay-per-click ads put your website front and center in the search engines. You want to reach potential clients when and where they are looking for an employment lawyer.

As with SEO, PPC works by targeting specific keywords. Unlike SEO, however, the results seen from PPC campaigns are immediate. Instead of waiting for your website to move up organically, PPC ads show up right away at the very top and side of search engine results. That way, potential clients can’t help but notice.

We recommend investing in our SEO and PPC services, as they work together to deliver optimal results for your business. Our goal is to get your employment law firm maximum exposure online, especially in the search engines, for an affordable price.

We know you’re busy doing a great job representing your clients. Let us do a great job increasing your firm’s online presence and getting you more leads. Let’s work together and grow your business.

Give us a call today or fill out the contact form to get started.

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