Flooring Marketing | SEO & PPC
Imagine you need new flooring installed in your home. You probably don’t know any local flooring companies off the top of your head. So, you go to Google and search “local flooring companies.” Out of the thousands of results that pop up, you click on the first few to compare them before deciding which to go with.
Most of your customers will go through the same process. If your flooring website isn’t one of those first few that pop up in the search engine results, you’re losing business. Not only that, but that business is going to your competitors. Nobody wants that. That’s why it’s vital your flooring company appears on the first page of results, and as high up in those results as possible.
There are two key ways to go about ensuring this, and at Funnel Boost Media, we take care of them both – and any of your other digital marketing needs.
Organic Ranking with Flooring SEO
While researching marketing companies, you’ve probably come across the term SEO, but what does it mean? Search engine optimization is an important online marketing strategy to organically increase your company website’s ranking in search engine results. There are several aspects of SEO:
- Keyword-optimized content: Search engines like when your website has lots of relevant content available (flooring). It shows you know what you’re talking about. Just as important is including keywords throughout that content. You should include synonyms throughout the website such as wood flooring, tile, carpet, etc. This let’s the search engines know that this website is more robust about a given topic.
- Links from authoritative sources: Search engines also look at how many other websites link back to your site. This can hurt you if those websites are not trustworthy, flooring-focused sources. However, if the links are good quality, search engines recognize your business as an authority in flooring.
- Coding for better search engine crawling: It’s important to have a good website that’s coded to allow search engines to crawl and better categorize it.
Our local flooring SEO services make your company visible online. And we don’t just help with your website’s SEO and visibility, we help manage your online presence and reputation.
More Flooring Leads via PPC
SEO is a great marketing strategy for the long haul, but it takes some time to deliver page-one results. We recommend, in the meantime, also investing in PPC (pay-per-click) marketing. PPC ads generate leads – leads that can turn into new customers – much more quickly than SEO does.
When you search for something on Google, notice those links at the top of the results and to the side, the ones that have “Ad” printed next to them? Those are PPC ads. They get your website up front quickly so potential customers can’t help but notice it.
You should spend your time focusing on helping your customers, not worrying about whether people are even seeing your website. When you choose Funnel Boost Media as your local digital marketing partner, we handle all aspects of your flooring online marketing strategy, from PPC ad tracking to SEO and more.
Get started growing your online presence today! Give us a call or fill out our short contact form.