Author: Clare Lopez

Clare Lopez is the Senior Internal Marketing Specialist at Funnel Boost Media. With a background in content writing and SEO, she focuses on optimizing the agency’s digital presence through strategic content, technical updates, and ongoing search analysis. Her work supports Funnel Boost Media’s visibility across key channels and reflects the same marketing principles applied to client campaigns.

Generative AI SEO: How to Adapt Your Strategy for AI Platforms

two phones, one with chatgpt and google on each phone

As AI transforms how people search and consume information, businesses face a new challenge: staying visible not only in traditional search results but also in AI-driven summaries across tools like Google’s Search Generative Experience (SGE), ChatGPT, and Perplexity. Unlike traditional SEO, which focuses on ranking in search results, Generative AI SEO ensures your content is […]

2025 Digital Marketing Checklist for Small Businesses

small business entrepreneur signing documents

Running a small business is no small feat. From managing day-to-day operations to keeping customers satisfied, entrepreneurs juggle countless priorities. Yet in the digital era, one factor consistently shapes how—and whether—a business grows: how easily people can find you online. Search engine optimization (SEO) is no longer optional for small businesses that want to compete. […]

Why Does SEO for Personal Injury Lawyers Matter?

personal injury lawyer consulting with injured patient

The legal industry—especially personal injury law—is one of the most competitive fields in digital marketing, with firms fighting to represent cases in their specific practice areas. Every day, thousands of lawyers compete for visibility in the same search results. If your practice isn’t showing up when potential clients search for personal injury lawyers in their […]

Why Local SEO Still Matters in the AI Era

Typing in search bar on laptop, illustrating search engine optimization process.

In a digital age increasingly shaped by AI-driven tools and algorithms, it’s easy to assume that traditional local SEO practices might be on the verge of extinction. After all, with machine learning models churning out content, predictive analytics shaping search results, and automated tools streamlining tasks, isn’t AI poised to take over? Not quite. While […]

How to Get More Dental Patients Without Referrals or Discounts

dental tools picks and mirror

For dental practices, the real challenge isn’t clinical—it’s keeping the schedule full and attracting a steady stream of new patients. While referrals and word of mouth still help, they’re no longer enough to drive consistent, long-term growth. If you’re relying on postcards, referral programs, or discounts to stay busy, you’re likely missing out on better […]