Author: Clare Lopez

Clare Lopez is the Senior Internal Marketing Specialist at Funnel Boost Media. With a background in content writing and SEO, she focuses on optimizing the agency’s digital presence through strategic content, technical updates, and ongoing search analysis. Her work supports Funnel Boost Media’s visibility across key channels and reflects the same marketing principles applied to client campaigns.

Why Local SEO Still Matters in the AI Era

Typing in search bar on laptop, illustrating search engine optimization process.

In a digital age increasingly shaped by AI-driven tools and algorithms, it’s easy to assume that traditional local SEO practices might be on the verge of extinction. After all, with machine learning models churning out content, predictive analytics shaping search results, and automated tools streamlining tasks, isn’t AI poised to take over? Not quite. While […]

How to Get More Dental Patients Without Referrals or Discounts

dental tools picks and mirror

For dental practices, the real challenge isn’t clinical—it’s keeping the schedule full and attracting a steady stream of new patients. While referrals and word of mouth still help, they’re no longer enough to drive consistent, long-term growth. If you’re relying on postcards, referral programs, or discounts to stay busy, you’re likely missing out on better […]

What Makes a Good SEO Report?

SEO analysis dashboard showing keyword performance, organic traffic trends, and lead conversions

If you’re investing in SEO, the monthly report is one of the few consistent insights you get into what’s working—and what isn’t. But not all reports are useful. Too many rely on automated dashboards that look impressive—but offer little insight into ROI or actual progress. A good SEO report should connect performance to business goals, […]

How Page Speed Impacts SEO Rankings

laptop opened with google page speed insights on screen

In the fast-paced world of digital marketing, website speed is no longer just a technical concern, but a crucial ranking factor for search engines like Google. A slow website can frustrate users, increase bounce rates, and ultimately harm your search engine rankings. Google has repeatedly emphasized the importance of page speed in its algorithm updates, […]

Is On-Page SEO Still Relevant in 2025? SEO Tips for This Year

person on phone tapping google search bar

The short answer? Yes. On-page SEO continues to be a critical factor in achieving strong search engine rankings. While advancements in artificial intelligence and natural language processing have made search engines more capable of understanding user intent, on-page optimization remains foundational. It provides the structure and context search engines need to assess the relevance and […]