Author: Clare Lopez

Clare Lopez is the Senior Internal Marketing Specialist at Funnel Boost Media. With a background in content writing and SEO, she focuses on optimizing the agency’s digital presence through strategic content, technical updates, and ongoing search analysis. Her work supports Funnel Boost Media’s visibility across key channels and reflects the same marketing principles applied to client campaigns.

From Bids to Branding: A Shift Contractors Rarely See Coming

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The Marketing Shift Redefining How Contractors Compete Most contractors spend years perfecting proposals, but rarely think about their brand until the work slows down. Whether it’s a government shutdown, a budget cut, or a project delayed by natural causes, relying solely on awarded contracts can leave your pipeline empty. Contractors who continue finding work during […]

Chiropractic Digital Marketing Tips

chiropractor consulting with patient

How Chiropractors Can Connect with Patients Online Digital marketing for chiropractors is about reaching the people who need your services and providing a clear path to scheduling appointments. It’s more than just having a website. The goal is to create meaningful interactions through your website, business listings, social media, and other online channels. When patients […]

How to Choose a Dental SEO Company That Actually Delivers

If your dental practice isn’t showing up when people search “dentist near me,” the problem likely isn’t your care—it could be your SEO. Most dental practices are invisible on search engines, even if they have great websites. The right SEO strategy can change that, putting your practice in front of patients who are ready to […]

5 Things Small Businesses Should Know About SEO

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Search Marketing Tips for Small Businesses For many small businesses, getting found online is just as important as word-of-mouth referrals. Search engine marketing (SEM) combines paid ads and search engine optimization (SEO) to help your business appear in search results when people are looking for your products or services. Today, it’s not just about Google—AI […]

Generative AI SEO: How to Adapt Your Strategy for AI Platforms

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AI is changing the way people look for information. Instead of scrolling through a list of links, tools like Google’s Search Generative Experience, ChatGPT, and Perplexity now deliver quick summaries pulled from across the web. That shift means businesses need to approach SEO in a new way. Generative AI Optimization is about more than rankings […]