Digital marketing is an essential part of business for any accounting firm today. Having a website that appeals to people and converts them into clients is one part of that. Another part is achieving a high ranking in major search engine results for keywords related to the accounting industry.
There are a couple of primary ways we can help you rank well in search results: SEO and PPC. Both are highly effective online marketing strategies for generating leads. However, both take time and effort to do well. You don’t want to spend your budget attracting people who don’t need your services or aren’t looking for accountants yet, right? That’s where Funnel Boost Media comes in.
SEO, or search engine optimization, is an important long-term strategy. It’s essentially an organic way to increase your ranking in search engines like Google, Yahoo! and Bing.
When you work with us here at Funnel Boost Media, we take care of everything: keyword research, content creation, web design and coding, data analysis – you name it. All you have to do is keep helping out your clients. And unlike some of those other guys, we don’t take any shortcuts with your SEO that could ultimately end up hurting your business; we want to see good results just as much as you do.
As SEO takes time to deliver the best results, we suggest you also invest in our PPC services.
PPC, or pay-per-click, campaigns are a great way to see an increase in leads quickly. PPC lets you bid on keywords related to accounting. When a potential client searches for those keywords (such as “local accountant”), ads will show up at the top of search engine results and along the right-hand side directing that person to your website.
PPC ads are highly effective because they target people exactly when and where they need you. Somebody who just wants a general accounting question answered, for example, will need to be directed to a different page on your site than someone who’s ready to hire an accountant.
If you’re ready to partner up and get more clients, give us a call or fill out our contact form. We look forward to working with you!