Digital Marketing for Optometrists

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Ranking on Google is competitive, especially with the growing demand for eye care. As screen time increases and more people experience digital eye strain—from phones, computers, and tablets—the need for vision care continues to rise. Add in an aging population and younger children being exposed to screens earlier than ever, and it’s clear the optometry industry is only growing.

Whether you’re an optometrist or an ophthalmologist, patients have more options than ever. To keep your schedule full, your practice needs more than a basic website. It needs a marketing strategy that connects searchers to your services. While professionals in ophthalmology focus on patient care, we handle the marketing—SEO, PPC, and website designs that help your practice stand out.

Digital Marketing Services for Eye Doctors

Search Engine Optimization (SEO)

Rank Higher in Search Engines Organically

Pay-Per-Click (PPC) Marketing

Craft Your Online Message, Ads, and Targeting

Patient-Friendly Website Design

Build a Website That Reflects Your Practice

SEO Marketing For Optometry Services

Search engine optimization (SEO) helps your practice appear in top search results when prospective patients search for local vision care. By optimizing your website content, technical structure, and location pages, SEO improves your ranking on Google and drives more organic traffic over time. With a focused strategy, your optometry clinic can become a leading choice in your area.

Want to grow your visibility and attract more patients? Contact our team today for a free consultation and learn more about our SEO services.

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Initial Research

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Site Health Audit & Repair

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On-Page Optimization

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Site Monitoring & Analysis

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Backlinks & Authority Building

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PPC Marketing for Optometrists

Unlike SEO, which focuses on long-term rankings, pay-per-click (PPC) advertising delivers immediate visibility by placing your clinic in top paid search results. With precision targeting and strategic ad campaigns, your practice can appear for high-intent searches like “eye doctor near me” or “emergency optometrist.” PPC works especially well when paired with SEO to generate short-term leads while supporting long-term traffic growth.

Interested in a targeted ad campaign? Talk to our team today for a free proposal.

Website Design for Eye Care Clinics

An outdated or confusing website can cost your practice valuable appointments. We create clean, mobile-responsive websites that reflect your professionalism and make it easy for patients to schedule. With intuitive layouts, fast load times, and clear calls-to-action, your site becomes a trusted part of your marketing strategy. Whether you need a full redesign or a fresh start, contact Funnel Boost Media for a free consultation.

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Read our Reviews

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I recently spoke with Jacob at Funnel Boost Media, and I was genuinely impressed. He was incredibly honest and transparent about my project, offering thoughtful insights without trying to oversell anything. Jacob guided me toward the best next steps based on my goals and made the process feel clear and manageable. It’s rare to find this level of honesty and professionalism. I highly recommend Funnel Boost Media and will definitely be passing their information along to other business owners I know.

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Funnel Boost went above and beyond to help me bring the vision I had for my website to life. I did not want a "Cookie Cutter" site and had a very nuanced idea for how the site should "feel", and FBM more than met my expectations. Ryan Santillan was my project manager and I can't recommend him and his team enough: Ryan even took the time to call me on a Friday evening about an issue I was concerned about. Highly recommend!!!

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The best SEO company hands down.They are attentive and helpful, Tallon has been thorough and clear with what they do in terms of SEO.Would highly recommend you use them for any projects you need. They also do web development and do a killer job with that as well

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Very professional company for website design and SEO strategy.

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Within the first six months of going live with Funnel Boost Media’s program, our site’s organic search sessions jumped 132 percent. Those gains translated into a 6‑point lift in click‑through rate (CTR) on priority service pages and shaved the average page‑load time by 1.4 seconds, confirming that the 200‑point technical audit and WordPress rebuild materially improved both discoverability and user experience.

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Frequently Asked Questions

How can digital marketing help my optometry clinic attract more patients?

Digital marketing connects your services with people actively searching for eye care. Through targeted SEO, PPC, and online visibility strategies, your clinic can appear in search results when local patients are looking for exams, contact lenses, or eye health concerns—leading to more calls, clicks, and appointments.

What marketing strategies work best for new or growing optometry practices?

For newer practices or those looking to expand, combining local SEO, pay-per-click ads, and a user-friendly website typically yields the best results. SEO builds long-term traffic, PPC brings in immediate leads, and a well-structured website turns those visits into bookings.

Do I need a website to start marketing my eye care services online?

Yes—a website is the foundation of any online marketing strategy. It’s where patients learn about your services, check your credentials, and schedule appointments. Without one, your clinic will miss out on organic search traffic and paid advertising opportunities.

How do optometrists get found online by local patients?

Optometrists appear in local searches by optimizing their website, Google Business Profile, and content for relevant terms like “eye doctor near me.” Consistent online reviews, local citations, and accurate business listings also help improve visibility in your area.

What should I expect from a marketing agency that works with optometrists?

You should expect a strategy designed around the unique needs of your practice—one that includes SEO, PPC, and web design tailored to eye care. The agency should understand healthcare compliance, deliver clear reporting, and focus on driving patient appointments, not just clicks.

How long does it take to see results from marketing efforts?

SEO typically takes 3 to 6 months to show meaningful traffic growth, while PPC can generate leads almost immediately. Most practices see consistent improvement over time with a well-managed, ongoing marketing strategy.