Student Loans Online Marketing Solutions
With college tuition increasing every year, more and more people are taking out student loans to get that degree. Which makes agencies like yours more important than ever before. However, as you know well, student loan agencies are not rare; do a quick Google search and you’ll see just how many there are out there.
The closer your website is to the top of the first page of search engine results, the more people will see it. Seems obvious, right? Maybe, but it takes work to get that prime digital real estate. That’s why you’re here.
Here at Funnel Boost Media, we’re experts in search engine marketing and increasing your company’s online visibility, and we’re excited to partner with you.
SEO for Student Loan Agencies
You’ve probably heard the term SEO, but what does it mean? SEO stands for search engine optimization and is an important digital marketing strategy to organically increase your rank in the search engines. There are three primary pieces to SEO marketing:
- Keyword-optimized content: Search engines like it when your website has lots of relevant content available. It shows you know what you’re talking about. Just as important is including keywords (terms potential customers search for) throughout that content.
- Links from authoritative sources: Search engines also look at how many other websites link back to your site. This can hurt you if those websites are not trustworthy, student loan-focused sources. However, if the links are good quality, search engines recognize your business as an authority on student loans.
- Coding for better search engine crawling: It’s important to have a good website that’s coded to allow search engines to crawl and better categorize it. Of course, you also want your website design to be appealing to clients and easy to use.
More Student Loan Leads via PPC
SEO is a great long-term marketing strategy, but it takes some time to deliver page-one results. We recommend, in the meantime, also investing in our PPC, or pay-per-click, services. PPC ads generate leads, which can turn into new clients, much more quickly than SEO does.
When you search for something on Google, notice those links at the top of the results and to the side, the ones that have “Ad” printed next to them. Those are PPC ads. They get your website up front quickly so potential clients can’t help but notice it. Our student loan PPC services follow all of Google’s best practices to ensure safe, reliable authority building to your website.
You should spend your time focusing on your agency and your clients, not worrying about whether people are even visiting your website. When you choose Funnel Boost Media as your local digital marketing partner, you don’t have to; we handle all aspects of your online marketing strategy, from PPC ad tracking to SEO and more.
We’d love to get started helping you grow your online presence today. Give us a call or fill out our quick contact form.