SEO Case Study: Go Away Pest Control
Increase in Conversions
Increase in Organic Traffic
Location
Boerne, TX
Serving the Texas Hill Country
Services Used
Local SEO
On-Page SEO
Off-Page SEO
Development
About Go Away Pest Control
Go Away Pest Control is a veteran-owned pest and wildlife control company based in Boerne, Texas, with over 30 years of experience. Their work covers termite and pest control alongside humane animal removal, from rodents and scorpions to raccoons and squirrels, for both residential and commercial customers. They had earned a solid name at home in Boerne, but their local search visibility stopped at the edge of that one town, and so did their pipeline of new jobs.
The Challenge
Ready to Grow Beyond One Town
Go Away Pest Control had built a strong reputation in Boerne and wanted to put it to work in bigger markets, exactly the kind of growth our home service marketing is built to drive. The goal was more jobs and a known name across the Hill Country, specifically in San Antonio, Kerrville, and Fredericksburg. The catch was that their search presence hadn’t followed that ambition. Outside Boerne the site barely registered, and many of the terms that mattered in those cities sat beyond the first hundred results, which in practice means no visibility at all. Homeowners in Kerrville searching for raccoon removal weren’t finding them first. The reputation was earned and the demand was there. The site just wasn’t showing up in the new markets to turn either into booked work.
The Solution
A Dedicated Page for Every Market and Service
We diagnosed the core issue fast. The site had strong footing in Boerne but nothing built to speak to the other cities or to the specific services people searched for in them. There were no optimized pages earning visibility for Kerrville, Fredericksburg, or the San Antonio service terms.
Piling extra city names onto the Boerne homepage wouldn’t have worked, because Google rewards a page built for one place and one intent over a page trying to cover five. So we built dedicated location and service pages instead, the backbone of our pest control SEO. In our content strategy, we rewrote the on-page content to match how people actually search in each city, and connected those pages through internal linking so ranking strength moved across the site rather than pooling on one URL. Off-page work strengthened the domain, and development support kept the structure clean as the site grew. The pages we built for the new markets, along with the termite and animal removal pages, are the ones carrying the rankings today.
The Results
The strategy landed where it was aimed, widened the company’s reach across the region, and held up when the search landscape shifted. Here is what changed.
Page One Coverage Expanded
The site’s footprint on page one grew across the board, led by real service searches rather than the brand name alone. Go Away Pest Control now holds the top spot for searches like “critter removal” and “rodent control near me,” and terms that once sat past position 100 moved onto the first page where customers actually look.
Rankings That Turned Into Jobs
Higher rankings only matter if they bring in work, and these did. The pages the strategy targeted are the ones growing, and the visitors they pull in book service at a higher rate than before. Leads are the clearest proof of the work.
Increase in conversions, leads more than doubled YoY
for “critter removal” and “rodent control near me”
Reaching Three New Markets
This was the whole point, and two of the three target cities now hold real page-one presence where they had none. Kerrville and Fredericksburg went from invisible to ranking for dozens of terms each, while the home market in Boerne kept climbing.
Kerrville keywords ranking in the top 10
Fredericksburg keywords ranking in the top 10
organic clicks in Boerne
Keywords Ranking in the Top 10
Campaign Start vs. Mid 2026
Holding Through Algorithm Shifts
Search didn’t sit still during this work. A major Google core update pushed nearly a fifth of the pages that had been ranking on page one out of the top 100 entirely. Go Away Pest Control kept gaining through it, a sign the work is built to hold rather than to spike and fade.
Increase in Search Positions
Average Search Position
Cited Where Customers Ask Next
Search keeps changing, and Go Away Pest Control is built to change with it. From the start, we wrote the content to answer real questions cleanly, the same structure behind our generative engine optimization that earns a mention when someone asks an AI assistant who to call for pest or wildlife removal. As more people begin their search inside those tools, the groundwork is already laid. The site is positioned for where search is heading instead of scrambling to catch up once it gets there.
Contact Funnel Boost Media today to learn how we can help drive your business growth through effective digital marketing strategies.
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