Why Brand Mentions (Not Just Links) Are Becoming a Key Ranking Factor

For over 15 years in SEO, people have been obsessed with backlinks. And yeah, they’re still important — no arguing that. But lately, I’ve been watching a foundational shift occur in the search engines. And it’s pretty fascinating: Google iss starting to care a lot more about when your brand gets mentioned online, even if […]
7 Costly Dental SEO Mistakes (and How to Fix Them)

Search engine optimization (SEO) can quietly shape your dental practice’s online visibility. Even when you’re doing your best on marketing, small (and big) SEO slip-ups can pull your rankings down and let competitors pull ahead. We’ve ranked seven common dental SEO mistakes from least to most damaging — so stick around to see the #1 […]
What Makes a Good SEO Report?

If you’re investing in SEO, the monthly report is one of the few consistent insights you get into what’s working—and what isn’t. But not all reports are useful. Too many rely on automated dashboards that look impressive—but offer little insight into ROI or actual progress. A good SEO report should connect performance to business goals, […]
AI is Reshaping Search Behavior & SEO Strategies

Is AI Really Changing SEO? If you’ve been shopping for SEO companies or stay up to date with the search industry, you’ve likely been hearing a lot about how AI is shaking up the SEO world. Here at Funnel Boost Media, we’re asked on a daily basis how tools like Gemini, ChatGPT, Perplexity and the […]
The Ultimate SEO Checklist for Dental Websites: 10 Essentials Every Practice Needs

When you’re trying to grow a dental practice, word-of-mouth only goes so far. These days, most people search for a dentist online before ever calling a clinic. If your website isn’t pulling its weight—or worse, turning people away—you’re probably losing out to another office that took their online presence seriously. SEO, or search engine optimization, […]