Digital Marketing for Optometrists

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Ranking on Google is competitive, especially with the growing demand for eye care. As screen time increases and more people experience digital eye strain—from phones, computers, and tablets—the need for vision care continues to rise. Add in an aging population and younger children being exposed to screens earlier than ever, and it’s clear the optometry industry is only growing.

Whether you’re an optometrist or an ophthalmologist, patients have more options than ever. To keep your schedule full, your practice needs more than a basic website. It needs a marketing strategy that connects searchers to your services. While professionals in ophthalmology focus on patient care, we handle the marketing—SEO, PPC, and website designs that help your practice stand out.

Digital Marketing Services for Eye Doctors

Search Engine Optimization (SEO)

Rank Higher in Search Engines Organically

Pay-Per-Click (PPC) Marketing

Craft Your Online Message, Ads, and Targeting

Patient-Friendly Website Design

Build a Website That Reflects Your Practice

SEO Marketing For Optometry Services

Search engine optimization (SEO) helps your practice appear in top search results when prospective patients search for local vision care. By optimizing your website content, technical structure, and location pages, SEO improves your ranking on Google and drives more organic traffic over time. With a focused strategy, your optometry clinic can become a leading choice in your area.

Want to grow your visibility and attract more patients? Contact our team today for a free consultation and learn more about our SEO services.

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Initial Research

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Site Health Audit & Repair

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On-Page Optimization

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Site Monitoring & Analysis

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Backlinks & Authority Building

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PPC Marketing for Optometrists

Unlike SEO, which focuses on long-term rankings, pay-per-click (PPC) advertising delivers immediate visibility by placing your clinic in top paid search results. With precision targeting and strategic ad campaigns, your practice can appear for high-intent searches like “eye doctor near me” or “emergency optometrist.” PPC works especially well when paired with SEO to generate short-term leads while supporting long-term traffic growth.

Interested in a targeted ad campaign? Talk to our team today for a free proposal.

Website Design for Eye Care Clinics

An outdated or confusing website can cost your practice valuable appointments. We create clean, mobile-responsive websites that reflect your professionalism and make it easy for patients to schedule. With intuitive layouts, fast load times, and clear calls-to-action, your site becomes a trusted part of your marketing strategy. Whether you need a full redesign or a fresh start, contact Funnel Boost Media for a free consultation.

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Read our Reviews

Jade Rohn

Funnel Boost Media has been an incredible partner for Aspire Rejuvenation Clinic. Their team has provided exceptional SEO strategy and support across our multi-site platform, helping us strengthen our online presence and reach more patients. They’re responsive, knowledgeable, and genuinely invested in our success. We’ve seen measurable improvements in search rankings, website performance, and overall digital visibility. Highly recommend Funnel Boost Media to any business looking for reliable and results-driven SEO expertise!

Hunter McIntosh

Funnel Boost delivered outstanding results for my company's SEO campaign and was an absolute pleasure to work with every step of the way! As the web developer for Aspire Rejuvenation Clinic, all of the work they did for our websites was very clean, executed professionally, and always delivered on-time. Tallon, our project manager, was always very responsive when we needed him and kept us in the loop every step of the way. He is a consummate professional, as was everyone that we worked with at Funnel Boost. Thank you for the great work!

Brittany Villalba

I highly recommend Funnel Boost Media, and specifically want to give a massive shout-out to Kyle B. Our experience with him has been truly amazing. He is incredibly knowledgeable, professional, and has provided excellent guidance throughout the process of building our new website.Kyle B. has taken the time to thoroughly understand our business and goals, and his communication has been top-notch.While the website project is still in progress and not yet complete, the quality of service we’ve received gives us full confidence that the final product will be outstanding. We are looking forward to the launch!

Aron Brown

I have used many SEO companies in my career. Funnel Boost Media is hands down the best out there. Professional staff, great communication and performance driven results. I now have 8 websites that are managed by FBM and can't thank them enough.Stop reading these reviews, pick up the phone and call Jacob or Ryan it's the best decision you will ever make.

SA Limo Connection

We started with FBM a few months ago and we already see results. Eli is our project manager and he is fantastic. We appreciate that he is very personable, accessible and thorough.

Ami Chatrath

We have been with Funnel Boost for about two years now. Most recently, we have been working with Eli. He has been extremely responsive and helpful in positioning our business for success.

Vanina Morales

Outstanding experience with Funnel Boost Media!Funnel Boost Media built an amazing website for my business — it’s modern, fast, and exactly what I envisioned. My clients constantly compliment the design and how easy it is to use.Their SEO service has truly exceeded my expectations. Thanks to their strategy, my business started ranking higher and getting more traffic and leads in a short time.A special shoutout to Manuel Hernandez, my SEO manager, who was always attentive, professional, and responsible. He constantly followed up on my progress and made sure everything was moving in the right direction. The results have been truly amazing!If you’re looking for a reliable team that delivers real results, I highly recommend Funnel Boost Media.

Ed Walsh

Funnel Boost has been great from the start! Excellent communication, services are outstanding. Eli has been top notch, consistently stays on top of our business needs. Highly recommend Funnel Boost and Eli for all of your SEO needs!

Jackie

Eli Andrade has been an incredible SEO project manager! He is knowledgeable, responsive, and made the process simple for us. We’ve already seen improvements in our online visibility thanks to their guidance. Highly recommend!

S Cargill

I have been using Funnel Boost Media to boost the SEO of my employer for about 8 months now. It is slower than I anticipated, however after wasting thousands of dollars with other companies and advertisement ventures over the years we are finally getting results using Funnel Boost Media with 250% more webpage traffic and improved keyword search. My project manager Eli Andrade does an excellent job keeping me informed of what is happening in the back ground and is always a phone call or email away when I need some answers.

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Frequently Asked Questions

How can digital marketing help my optometry clinic attract more patients?

Digital marketing connects your services with people actively searching for eye care. Through targeted SEO, PPC, and online visibility strategies, your clinic can appear in search results when local patients are looking for exams, contact lenses, or eye health concerns—leading to more calls, clicks, and appointments.

What marketing strategies work best for new or growing optometry practices?

For newer practices or those looking to expand, combining local SEO, pay-per-click ads, and a user-friendly website typically yields the best results. SEO builds long-term traffic, PPC brings in immediate leads, and a well-structured website turns those visits into bookings.

Do I need a website to start marketing my eye care services online?

Yes—a website is the foundation of any online marketing strategy. It’s where patients learn about your services, check your credentials, and schedule appointments. Without one, your clinic will miss out on organic search traffic and paid advertising opportunities.

How do optometrists get found online by local patients?

Optometrists appear in local searches by optimizing their website, Google Business Profile, and content for relevant terms like “eye doctor near me.” Consistent online reviews, local citations, and accurate business listings also help improve visibility in your area.

What should I expect from a marketing agency that works with optometrists?

You should expect a strategy designed around the unique needs of your practice—one that includes SEO, PPC, and web design tailored to eye care. The agency should understand healthcare compliance, deliver clear reporting, and focus on driving patient appointments, not just clicks.

How long does it take to see results from marketing efforts?

SEO typically takes 3 to 6 months to show meaningful traffic growth, while PPC can generate leads almost immediately. Most practices see consistent improvement over time with a well-managed, ongoing marketing strategy.