WebFX vs Funnel Boost Media
Which Marketing Agency Fits Your Business
Choosing a marketing partner has long term implications. SEO, PPC, and web design require specialized execution, and the wrong fit can drain budgets with little return.
WebFX and Funnel Boost Media are both established agencies, but they differ in cost structure, flexibility, and long term strategy. WebFX operates at large scale with standardized tiers, while Funnel Boost Media emphasizes adaptable programs, strong local market execution, and forward looking practices like Generative Engine Optimization.
This breakdown highlights the differences between the two agencies, outlining how each approaches strategy, pricing, and performance to help identify the right fit.
Company Overview: Scale vs Personal Attention
WebFX
Founded in 1996, WebFX is headquartered in Harrisburg, Pennsylvania, with additional offices across the U.S. The agency is one of the largest in the industry, offering SEO, PPC, web design, and content marketing through structured, tiered service packages. Frequently recognized on platforms like Clutch and the Inc. 5000, WebFX has thousands of client reviews averaging about 4.8 out of 5 stars. Its proprietary platform, MarketingCloudFX, underscores its focus on large-scale, data-driven marketing campaigns for enterprise clients.
Funnel Boost Media
Founded in 2012 and based in San Antonio, Texas, Funnel Boost Media provides SEO, PPC, and web design services to businesses nationwide. Recognized by Forbes as well as platforms like Clutch and Google, the agency has earned consistent high ratings. Funnel Boost Media is known for its expertise in local SEO and its role as a national agency, helping businesses grow in competitive markets while expanding their reach across the country. By staying ahead of search engine algorithm updates and preparing clients for AI-driven and voice search, the agency delivers strategies designed for measurable, long-term results.
Category | WebFX | Funnel Boost Media |
|---|---|---|
Founded | 1996 | 2012 |
Headquarters | Harrisburg, Pennsylvania (with offices nationwide) | San Antonio, Texas (serving clients nationwide) |
Recognition | Clutch, Inc. 5000, industry awards | Forbes, Clutch, Google 5-Star Ratings |
Average Rating | ~4.8/5 (thousands of reviews) | 4.8/5 (consistent reviews on Clutch and Google) |
Core Services | SEO, PPC, web design, content marketing | SEO, PPC, content marketing, web design |
Notable Focus | Proprietary platform (MarketingCloudFX), structured enterprise packages | Staying ahead of algorithm updates, AI-driven search, voice search, adaptable strategies
|
SEO: Packages & Execution
WebFX
Tiered packages from Silver through Enterprise with an upfront setup and monthly management. Typical components include keyword research, on page work, link acquisition, and reporting through the firm’s proprietary analytics platform.
Funnel Boost Media
Local and national SEO with strong geographic targeting. Services include keyword research, on page and technical work, and citation management. Generative Engine Optimization prepares sites for AI driven and voice search results.
Finding the Right Fit
- Go with WebFX if your budget allows for higher monthly retainers and you’re looking for a large agency experience.
- Go with Funnel Boost Media if you want a more accessible starting point (around $1,000/month) with dedicated support to help small and mid-sized businesses compete locally and nationally.
What You’ll Likely Invest
Service | WebFX | Funnel Boost Media |
|---|---|---|
SEO | Initial campaign investment: $8,600–$21,400 (first 2 months). Ongoing monthly: $2,800–$9,200 (subsequent months). | Min. project size: $1,000+ Monthly retainers vary by scope. |
Web Design | Typical ranges on WebFX site: $6,500–$15,000 for basic small-business builds; broader projects $1,000–$100,000+.
| Reported project costs $1,800+ (depending on project size) with min. project $1,000+ |
Notes: These are publicly available list prices / ranges. Actual quotes depend on scope, locations, and deliverables. Always confirm current pricing with each agency.
PPC: Pricing & Management
WebFX
Offers tiered PPC management (Lite, Pro, Enterprise) with fees typically 12 to 15 percent of ad spend. Programs commonly include account setup or cleanup, conversion tracking and GA4 goals, audience and geo targeting, ad extensions, remarketing, and Shopping where relevant. Creative testing follows a structured cadence (ads, keywords, and audiences), supported by dashboards in MarketingCloudFX for pacing, ROAS/CPA trends, and call/form attribution. WebFX also coordinates multi-channel buys (Search, Display, Shopping, and Paid Social) and provides scheduled reviews with clear action items and forecasts—well suited to teams that want standardized processes at scale and a single system of record.
Funnel Boost Media
Prices PPC as a percentage of ad spend and can bundle PPC with SEO retainers to align keyword strategy, landing pages, and tracking under one plan. Management emphasizes efficient spend and local lead generation across Google and Microsoft Ads, with disciplined negative keyword management, location and call extensions, landing page optimization, and frequent adjustments based on call and form quality. Reporting highlights budget pacing, lead quality, and next steps, with transparent communication on what’s changing and why. Bundled PPC+SEO programs help small and midsize businesses keep costs manageable while unifying search ads, on-page improvements, and measurement.
Who Each Agency Suits Best
- WebFX fits businesses with larger budgets that prefer standardized percent-of-spend pricing and centralized dashboards.
- Funnel Boost Media suits small and midsize businesses seeking affordable management, PPC + SEO bundling, and clear, ongoing communication on budgets and performance.
Web Design: Options & Timelines
WebFX
Focuses on large-scale, custom websites that can include ecommerce, complex CMS integrations, and marketing automation. Pricing is highly customized and often tied into broader, long-term contracts.
Funnel Boost Media
Specializes in practical, conversion-focused sites built to rank on search engines and start generating leads quickly. Projects usually take 30–90 days, come SEO-ready, and cost a fraction of enterprise builds (starting around $1,800). Every site includes security features, analytics setup, and post-launch support to keep things running smoothly.
Feature | WebFX | Funnel Boost Media |
|---|---|---|
Project Scope | Large, custom websites | Conversion-driven sites |
Integrations | Ecommerce, complex CMS, automation | SEO-ready frameworks |
Timelines | Varies, tied to larger contracts | Usually 30-90 days |
Extras | Enterprise-level marketing tools | Security, analytics, post-launch support |
Which to Choose
- Choose WebFX if you need an enterprise-level site with advanced integrations and are prepared for longer contracts.
- Choose Funnel Boost Media if you want a quicker build (usually 30–90 days) focused on SEO, lead generation, and ongoing support.
AI Optimization
WebFX
Uses AI internally for analytics, reporting, and campaign optimization. While not branded as a separate service, their size and resources allow them to integrate AI and adapt strategies as generative and voice search evolve.
Funnel Boost Media
Provides Generative Engine Optimization (GEO) as part of its services, applying AI-driven strategies to improve performance in platforms like ChatGPT, voice assistants, and other emerging generative engines.
How They Compare
- Both agencies account for AI and voice search in their offerings. WebFX leverages AI within its broader processes, while Funnel Boost Media makes GEO and generative engine optimization a defined part of client services. When deciding between the two, consider overall costs and service structure, but it’s reassuring to know both provide coverage in this fast-changing area.
Pricing & Value
Service Area | WebFX | Funnel Boost Media |
|---|---|---|
SEO | $8,600+ setup, $2,800+/month | From $1,000 project minimum; ~$1,500/month packages |
PPC | 12–15% of ad spend | 10-18% of ad spend |
Web Design | Custom pricing; often bundled | $1,800–$6,000 depending on scope and bundle |
Value Summary
- WebFX: Comprehensive but costly, best suited for large enterprises.
- FBM: More accessible, with flexible pricing and services designed to maximize ROI for small and mid-sized businesses.
Client Feedback
WebFX
Carries a strong reputation with an average rating of about 4.8 out of 5 on major review platforms. Clients often highlight the breadth of services offered, from SEO and PPC to web design, as well as the depth of reporting provided. Many appreciate the stability and resources that come with working with a large, established firm. Some note, however, that because of the company’s size, the service experience can feel more standardized and less personalized.
Funnel Boost Media
Holds an average rating of around 4.9 out of 5. Business owners often point to clear communication, quick response times, and measurable results. Clients value having direct access to the person managing their campaigns and receiving plain-language reporting that explains what was done, why it matters, and what’s planned next. This style of support is particularly helpful for small and midsize teams that want hands-on involvement and transparent budgeting.
Best Fit: WebFX or Funnel Boost Media
Both WebFX and Funnel Boost Media are credible options, but each is better suited to different business needs:
Choose WebFX if you need enterprise-level programs, have the budget for larger retainers, and prefer structured service tiers with a centralized analytics platform.
Choose Funnel Boost Media if you want cost-conscious SEO and web design, direct access to the strategist managing your campaigns, and straightforward reporting. Their programs are designed to support small and midsize businesses while preparing for shifts in AI-driven and generative search.
