Adding SEO (Search Engine Optimization) to your local online marketing campaign is a great move when handled correctly. This can be your first step to generating a ton of traffic and business from your website and needs to be taken care of delicately. There are two main aspects to look at in the SEO world; off-page optimization and on-page optimization. Our local SEO experts agree that, when given a new website with little to no marketing, the campaign must start by setting up the website for success with on-page SEO tactics.
A lot goes into the development of a website but, like a house, there must be an excellent foundation for the campaign to build from. This SEO foundation must be built into your web design starting with the url’s, titles, meta-tags, content, and much more. Without this strong base, reaching the top of the search engines will be a huge undertaking. Without proper on-page optimization the campaign will take longer and there will be a larger gap before seeing a positive ROI.
Although we love to get marketing campaigns that are in their infancy stages, this is not usually the case. More often than not we are brought on-board to make changes to an existing company website. We must sift through the current structure and begin the renovation phase of the site. Stemming from hours of research on your company’s niche, we find the target keywords for your site and make the necessary on-page SEO changes. Before any kind of off-page SEO is performed for the client, we want to make sure that the on-page SEO is 100%.
Talk with a local SEO representative from Funnel Boost Media and learn how our SEO strategies can benefit your upcoming online marketing campaign or website design. Already have a site you’re looking to promote? Get a free on-page diagnosis of your site to learn what changes we can help you make to begin moving up the search engine pages. Call or sign up for a free consultation today!