Insurance SEO Case Study: SOGO Insurance
Turning a Full Site Rebuild Into More Leads Across San Antonio and El Paso
Increase in Conversions
Increase in Engagement
Location
Based in San Antonio, TX
Services Used
Local SEO
Multi-Location SEO
On-Page SEO
Off-Page SEO
Content Strategy
Development and Site Rebuild
Client Overview
About SOGO Insurance
As an independent broker, SOGO works for the client rather than a single carrier, shopping policies across multiple insurance companies to match each client with the best available rate for their situation and coverage needs. SOGO’s focus is commercial insurance, with dedicated coverage lines for contractors, churches, restaurants, day cares, and other business risks throughout the San Antonio and El Paso markets.
Business insurance is a competitive search category, and most brokers describe their services with the same broad language. SOGO needed a website that clearly explained its independent brokerage model and ranked for the specific coverage terms its buyers search, such as contractor insurance and church insurance. The objective was measurable: attract higher-intent visitors and generate more leads across SOGO’s commercial insurance lines, with the site earning that search visibility on its own.
The Challenge
Locked Into a Site That Couldn't Rank
SOGO came to us with mixed landing pages that blurred San Antonio, Austin and Texas keywords together, and no real content explaining the rate-shopping model that sets them apart. A previous agency had built the site around visual diagrams, interactive images, and long walls of hypothetical client scenarios. None of it told a searcher, or a search engine, what SOGO does or why to choose them.
That build also locked SOGO into a platform that limited what could be changed, so proper SEO was off the table until the structure itself was fixed. They wanted more leads across their business insurance offerings, and they couldn’t get there on the site they had.
Over the past three years, Funnel Boost Media rebuilt SOGO’s site around the searches its buyers actually type, established the brand across contractor, church, and commercial insurance terms, and grew its organic footprint across the San Antonio and El Paso markets.
The Solution
A Rebuild Built for Search, Not Diagrams
We started with a full site rebuild so we owned the structure and could implement SEO correctly instead of working around another agency’s constraints. From there we separated the tangled San Antonio and Texas pages into clean, intent-matched landing pages, and built content that plainly explains SOGO’s model in place of the old diagrams and invented examples.
On-page SEO aligned each page to the coverage searches buyers actually use, from business insurance to contractor and church coverage. Local SEO strengthened presence in both metros, while off-page work and an ongoing content strategy supported the pages that needed to rank. The result was a site Google could read and a searcher could act on.
The Results
Leads and Growth Followed the Rebuild
Cleaner, intent-matched pages brought SOGO higher-intent visitors, and more of them converted. The people landing on SOGO’s business insurance pages were closer to a buying decision, and they engaged with the site far more than they did before the rebuild.
Increase in Conversions
Increase in Engagement
Increase in Search Impressions
Page One Coverage Expanded
We targeted the coverage searches where buying intent sits. Someone searching “contractor insurance” or “business insurance San Antonio” has already decided what they need and is choosing a provider. The rebuilt SOGO pages moved into top ranking positions the old site could not reach, across contractor insurance and business insurance terms in the San Antonio market.
Top 10 Rankings
Nearly 5x more keywords on page one
Top 20 Rankings
Almost 4x more keywords in top-20 reach
“business insurance san antonio”
Onto page one for a core money term
“san antonio insurance for contractors”
New page-one visibility from zero
Keywords Ranking
Campaign Start vs. Mid 2026
Showing Up as Search Shifts to AI
AI Visibility: Cited Where Customers Ask Next
This campaign was built to answer buyer questions directly, in the format generative systems pull from. SOGO now appears in AI Overviews across a wide set of coverage searches, and referrals from AI assistants have gone from nothing to a steady stream of qualified sessions, led by ChatGPT. When someone asks where to find business insurance in San Antonio, SOGO is part of the answer.
Keywords Triggering an AI Overview
AI-Assisted Referral Sessions
Contact Funnel Boost Media today to learn how we can help drive your business growth through effective digital marketing strategies.
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