Roofing & Exterior Repair Contracting

Growing Local Roofing Business Through SEO

280%

Increase in Impressions

57%

Increase in Site Rankings

Generate More Leads

Location

Martinsburg, WV
Charles Town, WV

Services Used

Local SEO
Content Strategy
On-Page & Technical SEO

About Look Family Exteriors

Look Family Exteriors, based in Hedgesville, West Virginia, is a family-owned roofing and exterior contracting company that specializes in quality workmanship and reliable service. The company provides a full range of services, including roof replacements, roof repairs, siding installation and repair, and gutter services. Known for their attention to detail and commitment to customer satisfaction, the team ensures every project is completed efficiently and professionally. Look Family Exteriors serves homeowners across Martinsburg and Charles Town, earning a strong reputation for dependable service and lasting results. After seeing little improvement from a previous agency, Look Family Exteriors partnered with Funnel Boost Media to gain traction online, connect with more homeowners in their area, and solidify their reputation as one of West Virginia’s leading roofing companies.

The Challenge

When Look Family Exteriors first came to us, they were looking to grow beyond word-of-mouth referrals and reach more homeowners across West Virginia, starting with Martinsburg and Charles Town. Despite having an excellent reputation for their workmanship, their website wasn’t showing up for the roofing searches that mattered most. They were getting passed over online by competitors who didn’t necessarily offer the same level of quality. To reach more homeowners and grow their business, they partnered with Funnel Boost Media to improve keyword rankings, increase visibility in their target cities, and generate consistent, qualified leads through organic search.

The Solution

Drawing on our experience with home improvement SEO, we created a localized search engine strategy designed to improve Look Family’s visibility and rankings across multiple West Virginia cities.

Services We Provided

Content Implementation

We redesigned and rebuilt the website with a focus on conversion rate optimization, branding, and site performance. The updated design created a stronger user experience and positioned the site for long-term search visibility.

Local SEO

To help Look Family Exteriors connect with homeowners searching for roofing services in their area, we developed a multi-location SEO strategy. Our initial efforts included identifying high-value keywords, creating localized content, building citations, and optimizing their Google Business Profiles to enhance visibility in both map results and organic search.

On-Page SEO and Technical SEO

We focused on refining the website by optimizing meta titles, headings, and descriptions to match the search queries of potential customers. As part of our ongoing SEO services, our specialists conduct regular technical audits to ensure fast load times, smooth mobile usability, and proper indexing, keeping the site healthy and easy for search engines to navigate.

Site Structure Improvements

We redefined the site hierarchy and strengthened internal linking between service and location pages. This enhancement not only improved user navigation but also increased crawlability and keyword relevance across the domain.

Performance Tracking and Reporting

Our team provided detailed reports that showcased ranking gains, keyword movement, and content performance. Insights from these reports helped identify new opportunities for expanding service areas and fostering continuous SEO growth.

The Result

Through Funnel Boost Media’s SEO campaign, Look Family Exteriors saw significant growth across all key performance metrics. Impressions increased by 200% and clicks rose by 42% compared to the previous year. Looking at year-over-year performance, the company achieved a 280% increase in impressions and a 57% improvement in search rankings, helping them secure a stronger position in West Virginia’s roofing market.

Organic leads also grew, increasing by 20% year over year, providing a steady stream of new customers for their business.

57% YoY

Improvement in Search Rankings

20% YoY

Growth in Organic Leads

Organic Traffic Growth

Look Family Exteriors saw massive traction within roofing-specific searches:

+500%

Roofing Query Impressions

+144%

Roofing Query Clicks

+40%

Roofing Keyword Rankings

These results reflect the impact of consistent optimization, local content targeting, and technical site health improvements.

Dominating Roofing Search Visibility in West Virginia

Since partnering with Funnel Boost Media, Look Family Exteriors has become one of the leading roofing companies in Martinsburg and Charles Town. The enhancements in search rankings, local credibility, and continuous SEO efforts have resulted in a steady stream of organic leads and dependable online visibility. By continuing to optimize its site, expand content, and focus on data-driven strategies, Look Family Exteriors is steadily growing its reach across West Virginia’s competitive roofing market.

Looking To Achieve Similar Results?

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