Tutoring & Dyslexia Testing SEO Case Study: Educational Resources Associates
Growing Enrollment Across Central Iowa with Search-Focused Content
Increase in Search Visibility
Increase in Conversions
Ranking Keywords
Location
Des Moines, IA
Ankeny, IA
Cedar Rapids, IA
Services Used
Local SEO
Website Rebuild
Content Strategy
On-Page SEO
Client Overview
Educational Resources Associates has earned a reputation as a trusted resource for one-on-one tutoring and dyslexia testing across central Iowa. With a track record of delivering results for students, the practice engaged Funnel Boost Media in 2024 to grow enrollment not just in its home market of Des Moines, but in the expanding communities of Ankeny and Cedar Rapids as well.
The Challenge
As a well-established provider of specialized educational services, Educational Resources Associates had built a strong client base through a combination of referrals, community engagement, and delivering exceptional student outcomes. However, the practice struggled to translate this offline success into equally strong online visibility.
When parents in markets like Ankeny searched for services like “dyslexia testing” or “Ankeny tutoring,” Educational Resources Associates was not ranking on the first page, causing potential clients to find competitors first. Compounding the challenge, the practice had worked with another agency previously but was dissatisfied with the results.
Educational Resources Associates needed a fresh approach – one that would overhaul their online presence, optimize for relevant search terms, and capture demand across their target markets. For a business with a strong local reputation, the key to enrollment growth was a strategy that would allow them to compete in search in all their markets simultaneously, even as each location presented distinct search dynamics.
Our Strategy
Our approach centered on three pillars: a full website rebuild, a localized content strategy, and on-page SEO. We began by developing a new site architecture optimized for search visibility and user experience. The rebuilt site was faster, cleaner, and easier for both search engines to crawl and parents to navigate.
With this strong foundation in place, we created dedicated service and location pages for each market. Instead of a single generic service page, a parent in Ankeny searching for “dyslexia testing” would land on a page written specifically for Ankeny, with locally relevant content. Likewise, each core service – tutoring and dyslexia testing – received its own optimized page.
Finally, we implemented best practices for on-page SEO: titles, header tags, internal linking, and other structural elements were all tailored to the key terms parents searched in each market. Ongoing content strategy rounded out the engagement, with each new piece of content designed to capture search demand while providing meaningful value to parents at critical decision points.
On-Page SEO
Localized Pages
Website Rebuild
The Result
Page One Keywords
Top 3 Keywords
These gains in keyword rankings translated directly into growth, with critical terms like “Ankeny dyslexia testing” now ranking #1. In Des Moines, “tutoring Des Moines” and “dyslexia testing Des Moines” climbed to #6 and #7 respectively. Across Ankeny, average position improved from 39 to 8.1 as the localized pages gained traction.
Even in Cedar Rapids, the newest market, core terms already rank on page two, signaling strong potential for the next phase of growth. Momentum continues to build, with total leads up 40% and engaged site visits up 49% in the last six months compared to the prior period.
Looking Ahead: Visibility in AI Search
As search evolves, Educational Resources Associates has established an early foothold in the emerging world of AI-powered search and discovery. Since beginning work with Funnel Boost Media, the practice went from zero to two keywords with visibility in Google’s AI Overview results, the summarized answers appearing at the top of search pages as of 2026.
The same content strategy behind the gains in traditional search – clear, authoritative answers to parents’ most pressing questions – is proving just as valuable in this new search paradigm. While AI search is still in its early stages, Educational Resources Associates is well positioned to connect with parents however they choose to search.
Grow With Us
Ready to take your enrollment growth to the next level? Whether you’re looking to expand into new markets or deepen your online presence, Funnel Boost Media can help. Contact us today for a free consultation and see what your market opportunity looks like from the top of page one.
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