Healthcare – Dentistry
Driving Local Growth Through Dental SEO and CRO
Increase in Conversions
Increase in Conversion Rate
Location
Chicago, Illinois
Services Used
SEO
CRO
About Chicago Loop Dentistry
Chicago Loop Dentistry is a long-standing dental practice providing general, cosmetic, and restorative care to patients in downtown Chicago. With a focus on personalized treatment and a modern patient experience, the clinic sought to increase new patient appointments by improving its online reach through targeted local SEO initiatives.
The Problem
Without a defined local SEO strategy, Chicago Loop Dentistry struggled to attract qualified organic traffic or convert website visitors into new patients. The practice needed a stronger marketing funnel to guide potential patients toward scheduling appointments.
Chicago Loop Dentistry partnered with Funnel Boost Media to improve local search performance, achieve more top-of-page rankings, and turn online searches into booked appointments. The dental SEO campaign focused on intent-driven content, technical site cleanup, and Google Business Profile optimization for high-value dental services in downtown Chicago.
The Solution
Funnel Boost Media implemented a combination of SEO and CRO strategies, along with optimized forms on the site to capture new patient sign-ups. The SEO efforts focused on attracting targeted traffic, while the CRO initiatives aimed to improve the overall conversion rate.
- Form Optimization
Placed streamlined contact and appointment forms in high-traffic areas of the site to encourage more new-patient sign-ups. Simplified fields and clear CTAs made it easy for visitors to take the next step.
- Combination of SEO and CRO Strategies
Funnel Boost Media blended on-page improvements with stronger calls-to-action to increase engagement and conversions. Major service pages were optimized around high-intent keywords to attract patients actively searching for dental care.
- Local SEO
Updated and optimized the Google Business Profile, improved NAP consistency across directories, and built local citations to strengthen presence in Chicago search results and map listings.
- On-Page Optimization
Refined page titles, meta descriptions, and internal links to improve crawl efficiency and keyword targeting. Enhanced page layout and readability to support both users and search engines.
- Site Optimization
Addressed technical issues impacting performance, including site speed, mobile responsiveness, and structured data implementation. These updates helped search engines better understand and rank key pages.
- Reporting & Insights
Set up monthly performance tracking to monitor rankings, traffic, and conversions. Clear reporting helped identify which services and pages drove the most new-patient inquiries and guided ongoing SEO adjustments.
The Result
These strategic efforts led to notable improvements in key metrics:
Increase in Conversions
Significant rise in the number of new patient sign-ups.
Increase in Conversion Rate
More visitors were converted into new patients.
32% Increase in Users
More potential patients visited the website.
30% Increase in Sessions
Visitors explored more pages on the site.
What worked for this Chicago dental office can work for yours too. Funnel Boost Media’s local SEO for dentists and conversion-focused approach helps practices generate consistent new patient leads and expand their reach across nearby areas.
Contact Funnel Boost Media today to learn how we can help drive your business growth through effective digital marketing strategies.
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