It’s December and the rush is on. Christmas shoppers are online, and your website needs to be ready. If you’ve waited until now to prepare, there’s still time to capture last-minute holiday traffic and turn it into end-of-year sales. Here’s how to get your holiday SEO strategy in shape fast.
1. Update and Optimize Your Google Business Profile
If you run a local store or service, your Google Business Profile is your most important local SEO tool during the holidays. Make sure your business hours, contact details, and location are updated for the Christmas and New Year period.
Add holiday related keywords such as “Christmas gifts in [your city]” or “holiday deals near me” to your profile description and posts. Upload fresh seasonal photos and include special holiday offers to stand out in local search results.
When shoppers search on their phones for last minute gifts or services, these updates help your business appear first in search results.
2. Refresh Titles and Descriptions for Holiday Search Intent
Titles and meta descriptions play a key role in attracting clicks during the holiday rush. Go through your catalog and review your most important product and service pages, and include Christmas and holiday shopping phrases such as:
- “Perfect Christmas gift for him or her”
- “Holiday special”
- “Limited time Christmas deal”
Your descriptions should feel festive and timely without sounding forced. Instead of saying “These candles make great gifts,” try “These candles are this year’s must-have Christmas gift for cozy homes.”
This small adjustment helps your listings match what shoppers are typing into Google right now, improving both clicks and conversions.
3. Update Your Blog with Seasonal Content
If your website includes a blog, now’s the time to post holiday-focused content. Write about topics that match what people are searching for—things like “Top 10 Last-Minute Christmas Gifts” or “Smart Ways to Save During Holiday Shopping Week.” Use natural search terms such as “last minute Christmas deals” and “Christmas shopping online” within your articles. Keep it useful and timely by sharing gift ideas, service reminders, or important shipping deadlines. These updates not only attract shoppers looking for quick solutions but also boost your site’s reach before the season wraps up.
Shift Your Strategy for the New Year
After Christmas, update your content and keywords to align with New Year searches. Focus on phrases like “New Year deals” or “January specials,” and adjust your messaging toward fresh starts and new goals. Keeping your site active through this transition helps maintain traffic as shoppers move from gifts to self-improvement.
Need a hand with your holiday or year-end SEO? Funnel Boost Media helps businesses boost rankings, drive more traffic, and turn seasonal visitors into long-term customers before the new year begins.
