If your dental practice isn’t showing up when people search “dentist near me,” the problem likely isn’t your care—it could be your SEO. Most dental practices are invisible on search engines, even if they have great websites. The right SEO strategy can change that, putting your practice in front of patients who are ready to book.
But not every agency delivers what they promise. Some talk big; others quietly produce lasting results. Here’s how to choose one that truly helps your practice grow with measurable success.
What is Dental SEO and Why Does it Matter?
Dental SEO (Search Engine Optimization) is the process of improving your dental website so that it ranks higher on Google and other search engines. It includes:
- Optimizing your site for local search (e.g. “dentist near me”)
- Improving technical SEO (site speed, mobile friendliness, etc.)
- Creating content that answers patients’ questions
Why it matters: 75% of people never scroll past the first page of Google. If your practice isn’t ranking locally, you’re losing patients to competitors who are. SEO helps you show up exactly when someone is searching for a dentist in your area.
How to Choose the Right Dental SEO Company
1. Choose a Team That Understands Dental Marketing
2. Ask for Proof: Real Case Studies and Results
Don’t rely on promises—ask for proof. A trustworthy agency will show examples of:
- Increased organic traffic
- More booked appointments
- Better local rankings
If they can’t provide data, it’s a red flag.
3. Review Exactly What’s Included in Their SEO Services
A strong dental SEO plan should include:
- Keyword research for your services and city
- On-page SEO (titles, meta descriptions, headers)
- Google Business Profile optimization
- Link building
- Technical audits
- Local citation management
- Monthly reports
If a company only offers vague “SEO help,” keep looking.
4. Review Their Reporting Process
Transparency is key. You should receive regular reports showing your rankings, traffic, and what actions were taken. Ask:
- How often do they report?
- What tools do they use?
- Will you have access to your data?
Avoid agencies that keep you in the dark.
5. Read Online Reviews and Testimonials
Check Google reviews, Trustpilot, or even dental forums. Look for patterns:
- Do clients mention actual growth?
- Are there complaints about communication?
- Is the feedback consistent?
A few 5-star reviews are not enough. You want consistent praise across platforms.
6. Pick Strategy Over Empty Promises
Avoid anyone guaranteeing a #1 rank in 30 days. Real SEO takes time and planning. A good agency will:
- Audit your current site
- Learn your goals (more patients, specific services, etc.)
- Build a realistic 6–12 month roadmap
They should educate you, not just dazzle you with buzzwords.
Tips for Dentists New to SEO
If you’re just getting started, keep these in mind:
- SEO takes time (3-6 months to see traction)
- Focus on local SEO first
- Your Google Business Profile is critical
- Content matters: write helpful blog posts, FAQs, service pages
Your Next Step Toward Measurable Dental SEO Results
Choosing the right dental SEO company can transform your practice. But choosing the wrong one can cost you months of time and thousands of dollars. Ask the right questions, compare options, demand transparency, and prioritize companies that show real results.
If you’re interested in getting started on your search, start with Funnel Boost Media — a nationwide digital marketing agency recognized for award-winning dental marketing and proven success.
