Why Local SEO Still Matters in the AI Era
In a digital age increasingly shaped by AI-driven tools and algorithms, it’s easy to assume that traditional local SEO practices might be on the verge of extinction. After all, with machine learning models churning out content, predictive analytics shaping search results, and automated tools streamlining tasks, isn’t AI poised to take over? Not quite. While […]
Why Brand Mentions (Not Just Links) Are Becoming a Key Ranking Factor
For over 15 years in SEO, people have been obsessed with backlinks. And yeah, they’re still important — no arguing that. But lately, I’ve been watching a foundational shift occur in the search engines. And it’s pretty fascinating: Google iss starting to care a lot more about when your brand gets mentioned online, even if […]
AI is Reshaping Search Behavior & SEO Strategies
Is AI Really Changing SEO? If you’ve been shopping for SEO companies or stay up to date with the search industry, you’ve likely been hearing a lot about how AI is shaking up the SEO world. Here at Funnel Boost Media, we’re asked on a daily basis how tools like Gemini, ChatGPT, Perplexity and the […]
PPC Marketing Trends You Should Follow in 2018
If you are an internet entrepreneur or online advertiser, you must have heard of pay-per-click (PPC) marketing model. This is the online advertising model where advertisers get charged a fixed or variable rate when internet users click on their ads. Both advertisers and web publishers rely on PPC to make money online. It is also […]
