Author: Clare Lopez

Clare Lopez is the Senior Internal Marketing Specialist at Funnel Boost Media. With a background in content writing and SEO, she focuses on optimizing the agency’s digital presence through strategic content, technical updates, and ongoing search analysis. Her work supports Funnel Boost Media’s visibility across key channels and reflects the same marketing principles applied to client campaigns.

What Makes a Good SEO Report?

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If you’re investing in SEO, the monthly report is one of the few consistent insights you get into what’s working—and what isn’t. But not all reports are useful. Too many rely on automated dashboards that look impressive—but offer little insight into ROI or actual progress. A good SEO report should connect performance to business goals, […]

How Page Speed Impacts SEO Rankings

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In the fast-paced world of digital marketing, website speed is no longer just a technical concern, but a crucial ranking factor for search engines like Google. A slow website can frustrate users, increase bounce rates, and ultimately harm your search engine rankings. Google has repeatedly emphasized the importance of page speed in its algorithm updates, […]

Is On-Page SEO Still Relevant in 2025? SEO Tips for This Year

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The short answer? Yes. On-page SEO continues to be a critical factor in achieving strong search engine rankings. While advancements in artificial intelligence and natural language processing have made search engines more capable of understanding user intent, on-page optimization remains foundational. It provides the structure and context search engines need to assess the relevance and […]

Navigating AI-Powered SEO: Tips to Rank in SearchGPT

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As the digital landscape evolves, so does the technology driving it. OpenAI’s SearchGPT represents a significant shift in how search engines operate, utilizing advanced AI to deliver more contextual, precise results to users. Traditional SEO practices, while still relevant, need to adapt to keep up with these changes. AI-powered tools and optimization techniques are becoming […]

Improve Your Digital Marketing Potential: How to Track, Measure, and Maximize Success

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Are your digital marketing efforts yielding the results you expect, or are you flying blind? In today’s data-driven world, simply launching a digital marketing campaign isn’t enough. Without proper tracking and measurement, you’re left guessing whether your strategies are working or wasting valuable resources. In this blog post, we’ll explore the essential tools, metrics, and […]