Is AI Really Changing SEO?
If you’ve been shopping for SEO companies or stay up to date with the search industry, you’ve likely been hearing a lot about how AI is shaking up the SEO world. Here at Funnel Boost Media, we’re asked on a daily basis how tools like Gemini, ChatGPT, Perplexity and the others are affecting the landscape and our processes. The sensationalized headlines make it sound like everything’s changing overnight. And while some things are evolving, the reality is a bit more grounded than that.
What’s Actually Happening in Search
At Funnel Boost Media, we’ve been paying close attention to how AI is being used in search results, especially with Google’s new Search Generative Experience and similar tools. These platforms are starting to give users quick, summarized answers directly on the search page. It’s new, yes, but it doesn’t mean the core principles of SEO are going out the window. In fact, if your website is already well-structured and built to be helpful, you’re in a great position.
AI Isn’t Replacing SEO—It’s Just Raising the Bar
Here’s the big idea: AI isn’t replacing SEO. It’s simply raising the bar a little.
For example, when someone searches for a service like “roof repair near me,” they might now see a generated answer pulled from top sources. If your website is clear, trusted, and easy to understand, there’s a better chance the AI will pull from your content. That’s not a major departure from traditional SEO—it’s just a new layer of visibility. The same good practices still apply: using natural language, organizing your site well, and publishing content that actually helps people.
What Is Generative Engine Optimization (GEO)?
Some folks are calling this shift “Generative Engine Optimization” or GEO. But let’s be honest—it’s really just SEO done right. Helpful content, strong local signals, trust factors, and clear formatting are all the same things we’ve always emphasized for our clients. Now, they also help your content show up in AI summaries.
The Same Fundamentals—Just Smarter
What we’re NOT doing is panicking or overhauling strategies that already work. Instead, we’re doubling down on what matters. That means:
- Making sure service pages are well-written and easy to scan
- Keeping Google Business Profiles accurate and active
- Encouraging real reviews from happy customers
- Using structured data where it makes sense
These aren’t flashy tricks. They’re fundamentals. And now, they’re helping you in more places—whether that’s in a traditional Google search result or in a fast, AI-generated snippet.
So, Should You Rethink Your SEO Strategy?
So if you’re wondering whether AI means it’s time to start over with your SEO strategy, the answer is: not even close. What it does mean is that if you’ve been ignoring the basics, now’s the time to get serious.
We’re helping roofing companies and other home improvement businesses adapt without having to reinvent the wheel. SEO isn’t dead. It’s just getting smarter. And so are we.
Stay Visible in an Everchanging World
Want to make sure your content is keeping up? Let’s talk. We’ll help you stay visible no matter how search evolves.
