Dental Practice SEO Case Study: Gamber Family Dental
Turning Local Search Visibility Into 850 New Patient Leads
of Site Traffic Now From Organic Search
Increase in Conversions
Location
Beavercreek and Kettering, OH
Services Used
Local SEO
On-Page SEO
Off-Page SEO
Client Overview
About Gamber Family Dental
Gamber Family Dental is a family dentistry practice serving patients in Beavercreek and Kettering, two cities in the Dayton, Ohio metro area. The practice covers general and family dentistry alongside dental implants, same-day crowns, cosmetic and Zoom whitening, oral appliance therapy, and orthodontics, and offers an in-house dental savings plan for patients without insurance.
With two locations to grow, the practice needed each city to carry its own search visibility rather than sharing one generic service area. A patient searching for a dentist in Kettering and a patient searching in Beavercreek are looking for two different answers, and the site needed to earn both.
The Challenge
Low Visibility for Dental Services in Beavercreek and Kettering
Dental search around Dayton is crowded. Hospital systems, national chains, and other local practices compete for the same family dentistry, implant, and cosmetic searches in both cities, and patients rarely look past the first page or two of results. Gamber Family Dental already had dedicated pages for Beavercreek and Kettering, but neither was reaching the positions where patients actually click. That meant someone looking for a dentist in one of those two cities today, were going to other businesses first.
Our Strategy
Building Local Pages Around How Patients in Each City Search
The strategy treated Beavercreek and Kettering as two separate local markets instead of one shared service area. Content on both city pages was rebuilt around the specific questions and searches patients in each market run, and Ketterring service pages for implants, same-day crowns, cosmetic treatments, and orthodontics were tied back to those city pages so ranking authority flowed to where it needed to land.
Local SEO work strengthened the Google Business Profile and the citations and directory signals feeding it for both locations. On-page and technical work cleaned up headings, metadata, and internal linking so search engines could clearly connect each service to the city page it belonged to. Off-page work built the domain authority needed to compete with hospital systems and national chains on the same terms, and paid search ran alongside the organic program to keep the practice visible on competitive searches while rankings climbed.
The Result
Multiple Keywords Ranking On Page 1
The keyword footprint has grown well past the practice’s own name. Of the 114 keywords now on page one, most are searches for a dentist, an implant, or a specific treatment, not searches for Gamber Family Dental by name, and 39 of those keywords rank in the top 3.
That page-one footprint is backed by a steady improvement in average position across the full keyword set, which moved from the mid-30s down into the low-20s over the course of the campaign, an improvement of 34 percent, with its strongest stretch reaching the low 20s. Position works in reverse of most metrics: a lower number is a better ranking, and Gamber Family Dental’s has been moving lower and holding there.
Search Position
Keywords ranking on page one
Of those, non-branded searches (not the practice’s name)
Keywords ranking in the top 3
Average position across tracked keywords
Rankings Turning Into New Patient Leads
Visibility only matters once it turns into new patients. Organic search is now the practice’s largest channel besides direct traffic, and it is producing leads at a solid rate, not just sessions.
Leads and Traffic
(49% of all traffic) Site sessions from organic search
Leads generated through organic search
Growth in daily search visibility (impressions)
Site Session Source
AI Visibility
Showing Up Where Patients Ask Next
Some patients are starting to ask an AI assistant before they ever open a search engine or a map. Gamber Family Dental is already cited in Google’s AI Overview for a Kettering implant search, and sessions arriving from AI assistants converted into leads at the highest rate of any channel tracked.
AI Assistant Traffic
Sessions from AI assistants
(highest of any channel) Lead conversion rate
Ready to Turn Search Visibility Into New Patients?
Gamber Family Dental now ranks on page one for its highest-intent Kettering searches, holds an improving position across both markets, and is starting to show up in AI-generated answers before patients ever open a map. If your practice has strong reviews and a solid reputation but the search results do not reflect it, that is fixable. Request your free SEO consultation and see what your market looks like from the top of page one.
Generated Through Local SEO in Beavercreek and Kettering
Contact Funnel Boost Media today to learn how we can help drive your business growth through effective digital marketing strategies.
Free Marketing Consultation