SmartSites vs Funnel Boost Media
Which Digital Marketing Agency Fits Your Business
Choosing a partner for SEO, PPC, and web design directly impacts your marketing spend and long-term performance.
Both SmartSites and Funnel Boost Media manage multi-channel campaigns, but they differ in cost transparency, flexibility, and how they prepare clients for AI-driven search.
SmartSites brings scale and a broad service menu (including email/SMS), while Funnel Boost Media emphasizes search-first strategies, transparent pricing, and programs built for small and midsize businesses.
Company Overview: Scale vs Personal Attention
SmartSites
Founded in 2011 in Paramus, New Jersey, SmartSites serves clients across the U.S. in both B2B and B2C industries. Its offerings include SEO, PPC, web design, social media, and email/SMS marketing. Recognition includes Google Premier Partner status and consistently high third-party ratings.
Funnel Boost Media
Founded in 2012 and based in San Antonio, Texas, Funnel Boost Media provides nationwide SEO, PPC, web design, and CRO services. The agency focuses on transparent pricing, search-first execution, and early adoption of Generative Engine Optimization (GEO) to prepare clients for AI and voice-based search results.
Quick Facts
Category | SmartSites | Funnel Boost Media |
|---|---|---|
Founded | 2011 | 2012 |
Headquarters | Paramus, NJ (nationwide) | San Antonio, TX (nationwide) |
Average Rating | ~4.9/5 | ~4.9/5 |
Core Services | SEO, PPC, Web Design, Social, Email & SMS | SEO, PPC, Web Design/Dev, Content, CRO |
Notable Focus | Scaled service menu; strong email/SMS practice | Transparent pricing; SEO; GEO (AI/voice) readiness
|
SEO: Packages & Execution
SmartSites
Custom SEO programs include keyword research, on-page and technical updates, link acquisition, and local ranking improvements. SmartSites is one of the few larger agencies that pairs SEO with email and SMS lifecycle campaigns to capture visitors who don’t convert right away.
Funnel Boost Media
Provides local and national SEO with on-page updates, technical fixes, content, citations, and link building. GEO is integrated into campaigns to help businesses prepare for AI-driven and voice results, aligning site content for AI overviews and conversational queries.
Takeaway
- SmartSites combines SEO with broader digital channels, while Funnel Boost Media delivers depth in SEO execution and AI-readiness with flexible scopes.
Service | SmartSites | Funnel Boost Media |
|---|---|---|
SEO | Client-reported ~$1.8K–$5K+/mo depending on scope | Packages listed from $1,500/mo; min. project size $1,000+ |
Web Design | Case-by-case, often bundled
| Typical SMB sites ~$1,800–$6,000 |
Note: Public ranges are directional. Confirm current quotes, scope, and contract terms with each agency.
PPC: Pricing & Management
SmartSites
Manages Google and Microsoft Ads across search, display, shopping, and paid social. Services include account setup, conversion tracking, targeting, remarketing, and scheduled creative testing. Pricing is percent-of-spend but not publicly published.
Funnel Boost Media
Prices PPC as a percent of ad spend, with the option to bundle PPC and SEO into one plan. Management includes keyword testing, negative keyword discipline, lead quality reviews, and frequent pacing updates, with clear communication on what’s changing and why.
Takeaway
- SmartSites works well for businesses seeking standardized PPC management across multiple channels. Funnel Boost Media fits companies that want PPC and SEO bundled together with closer communication around campaign adjustments.
Web Design: Options & Timelines
SmartSites
Builds fully custom websites, including ecommerce, with integrations as needed. Timelines and pricing vary by scope and are often tied to larger retainers.
Funnel Boost Media
Specializes in SEO-ready, conversion-focused websites with analytics and security included. Typical projects for SMBs run 30–90 days depending on complexity.
Which to Choose
- SmartSites suits businesses planning expansive, custom builds with layered integrations. Funnel Boost Media is a fit for businesses needing faster, practical sites designed to rank and convert quickly.
AI Readiness: GEO & Voice Search
SmartSites
Public materials emphasize automation and analytics but provide limited detail about AI-specific optimization beyond general SEO practices.
Funnel Boost Media
Offers Generative Engine Optimization (GEO) to position websites in AI overviews, voice assistants, and conversational search engines. Services include aligning entities, content, and citations for generative platforms.
How They Compare
- Both agencies recognize AI’s role in search. SmartSites integrates automation broadly, while Funnel Boost Media makes GEO a direct client-facing service for AI and voice search optimization.
Pricing & Value (Snapshot)
Service Area | SmartSites | Funnel Boost Media |
|---|---|---|
SEO | Not published; client-reported quotes ~$1.8K–$5K+/mo | Public packages from $1.5K/mo; custom scopes |
PPC | % of spend; tiers vary | % of spend; bundling with SEO available |
Web Design | Custom/varies | ~$1.8K–$6K typical SMB scope |
Value Summary
- SmartSites: broad capabilities, scaled operations, strong email/SMS practice—often at higher typical investment.
- FBM: accessible pricing, search-first strategy, flexible scopes, and direct access to the team running your campaigns.
Client Feedback
SmartSites
Highly rated across directories (~4.9/5 on Clutch and 5.0 on UpCity). Reviews highlight results and communication, though some note pacing and standardized processes typical of larger agencies.
Funnel Boost Media
Consistently near-perfect ratings on Clutch and Google. Clients emphasize transparency, responsiveness, measurable outcomes, and direct strategist access.
Which Agency Should You Choose: SmartSites or Funnel Boost Media
Choose SmartSites if you need a large, full-service agency with a broad channel mix (SEO, PPC, social, email/SMS) and are comfortable with case-by-case pricing.
Choose Funnel Boost Media if you want cost-effective SEO and web design with clear reporting. It’s a strong choice for small and midsize businesses, focusing on practical strategies that drive steady growth without unnecessary add-ons.
