Optimization for answer engines helps your content appear where people look for quick answers—like featured snippets, voice assistants, and the “People Also Ask” section in Google. These placements deliver helpful information directly in search results and put your business in front of people when it matters most.
Even without a click, showing up as the source builds familiarity and trust. When users are ready to act, they’re more likely to remember your business.
Generative engine optimization is similar but focuses on how AI tools like Google’s AI summaries or ChatGPT reference content in longer responses. These platforms favor information that’s accurate, clearly structured, and easy to understand.
Both approaches are part of a complete SEO strategy. At Funnel Boost Media, we design campaigns that help your content perform across search engines and AI platforms—so it’s not only seen but trusted.
