Social media is one of those platform areas that many people get frustrated with because they start to realize that it takes a large amount of time, and it’s difficult to build a community where people respond, share and like your posts. There is also a misconception that social media should be used to simply promote products and push people to sales pages. This couldn’t be further from the truth. In order to maintain a high quality social media presence you need to build a community of people that trust you. This trust begins by sharing interesting and funny social media posts on a consistent basis. Then you can occasionally share your sales pages and then the people who trust you will consider purchasing.
Let’s take a look at some unique ways to boost your social media presence without spending a dime.
Use Social Media as Customer Support
Think about all the times that you call a customer support line and have to wait on the phone for a long time. Customer support queues often make customers more frustrated than they were before they made the call. Fortunately, with social media your customers have a direct line to company management and they can ask questions that usually receive an immediate response. The good thing about responding to customer support questions on social media is that other people get to see the responses well. When you speak to a single customer on the phone you don’t get this benefit.
Share More Personal Information
Customers like purchasing from people, not companies. If you share pictures or videos that give customers a peek into your personal lives then you’re more likely to develop a relationship. Maybe share a funny instance where an employee brought in their dog to the office. Share photos of recent conference you want to and allow customers to learn about the people who work for you.
Connect With Reputable Sources
One of the best things about social media is that you can connect with highly reputable experts within just a few clicks. Ask questions to experts in your industry by tagging them in your twitter or Facebook posts. This develops a relationship and gets your company name on their map. They might give you advice in the future or even asked you to create a partnership along the line. You also get the added benefit of your customer seen that you interact with big names online.
Share your thoughts in the comments section below. Let us know if you have used any of these techniques when trying to boost your social media presence. Share other techniques you have used in the past that have made your customers happy and improved your overall business.