Unless you have been living under a rock, you have heard of social media. You may not, however, local SEO companys like Funnel Boost Media can help your business with its social media presence. Why would a company choose to invest in social media as part of their marketing plan? Simple- it will grow your customer base. If you are not already using some form of social media in your marketing, here are five reasons why you should.
1. Social Media is What’s Now
You don’t have to go further than your local news to see that social media is what is popular. Everyone is using it to spread almost any type of information. This is not to say that your business should participate in it just because it is popular. No, the reason why your business should participate in it is because consumers expect to find everyone there. Why wouldn’t you want to go where your customers are?
2. Social Media is Exponential
Being viral is a huge buzz word in the social media community. This refers to the ability of information to grow exponentially when spread through a social media platform. This happens because social media encourages people to not only have large networks, but also share the information that they find interesting. This means, that if you engage one person through social media, you could potentially engage everyone they are associated with. Not a bad return on investment!
3. Social Media Creates Brand Loyalty
Social media is the place to get people to like you. When people like you, they want their friends to like you too. These fans will most likely buy whatever it is you sell when given the opportunity. Whereas you probably won’t directly sell anything through social media, you will most likely create a very strong brand identity and following.
4. Social Media Complements Your Online Presence
Social media should not replace a website, it should complement it. This is especially true if you have a website that functions as an online store. Consider social media your virtual billboard. A social media site can be used to send people to your website, or better yet give them a reason to want to visit it at all.
5. Social Media is Inexpensive
One of the biggest reasons why you should invest in social media is because it is hardly an investment. Most social media sites are free, and depending on the nature of your business, you may already have the information required to get started. One reason many people invest money is in order to have a dedicated manger of the sites or the best content available. The most effective social media doesn’t require a lot of money however, it simply requires time.