Online marketing is the key to expanding the reach of your brand. Taking the time to capitalize on the benefits of marketing your business online can launch your sales opportunities to the next level. Here ‘s how to start the process.
- Build a website
You have a business. You have a brand. Now, you have to create a website to get your brand to the people you want to reach. Don’t waste time with subdomains – spend the money to get a URL that is all you. Take the time to make a statement with a unique website that tells your potential clients exactly what you want to say.
- What is your brand’s mission?
When you are attempting to reach your clients, what are you trying to say? Answering these three questions can put you on the path to developing a mission for your brand that makes a real statement:
- What mission are you trying to accomplish with your brand?
- What are the core values of your business?
- What makes you stand out?
- What makes you different from the companies offering similar services to yours?
- Define the Market You’re Trying to Reach
Who are your target markets? What specialized services are your offering to reach the people you want to get to? As much as you might like to cast a huge net to reach as many people as you can, the key is to find your niche and market to it. Create a specialty product that you can market to those that are looking for the things that make your brand unique.
- Have a Call to Action That Stands Out
When someone visits your website, you want that person to engage in some sort of action. Whether it is signing up for a newsletter, clicking a button for exclusive content, or providing an email address that encourages more in-depth contact from you, create some sort of call to action. A call to action helps guide customers and creates conversion opportunities that help your business grow.
- Publish Content Regularly
Keep your website fresh – update your content on a regular basis to keep your website visitors coming back for more.
- Make Sure Potential Customers Can Find You
Identify directory sites that give people the ability to find you. Focus on specific directories that are connected to the client base you are attempting to reach.
- Social Media Is Your Friend
Every successful brand must tap into social media. Connect with the social media platforms that make the best sense for your brand. Facebook is always a good start but expand to sites like Google+, Instagram, Twitter, Snapchat, Periscope and LinkedIn. Having a sizeable social media blueprint will only do your brand good.
- Find and Follow Companies Like Yours
Link to other businesses that are trying to do the same thing that you are – even if they are competitors. Finding and following companies that are similar to yours gives you the ability to see content you may have missed along the way. You’ll also be able to address topics and trends that are important in your field as well as stay current on popular trends in your business domain.
Interact with your audience to show that your online presence is not just a placeholder.