SEO Cleanup: Is It Time for a Site Audit?
To keep your website well positioned and in good standing on search engines, you need proper maintenance. You can’t just build a website and let it sit there thinking people will find you. That just isn’t enough to keep you visible to the potential clients you hope to reach.
As a part of your websites regular maintenance, on-page clean-ups are necessary from time to time. Sometimes features on your site will malfunction and website content may need changing. Things such as Google algorithms, WordPress updates or new web browsers can all create unexpected problems with your website.
Failing to perform regular checkups on your site could lead to missing pages, typos, irrelevant content and dead links. These all cause search engines’ algorithms to bring down your rankings, thus decreasing traffic in the end. It is easy to overlook important improvements that can be made to improve your site’s performance.
What are SEO Site Audits?
Site audits are when a website is examined for its SEO assets such as downloadable files, all pages of the site and its images. SEO site audits are used to diagnose what needs to be changed on your site to enhance the way it shows up in search engine rankings.
By performing site audits regularly, you will correct the small issues that could potentially mess up your rankings overall. Your local website marketing consultant can audit your site to ensure it’s performing at its best.
What Does an SEO Site Audit Cover?
Here are a few areas your online marketing team should cover when performing SEO cleanup on your site:
You may have content that shows up in more than one place. This audit checks to see if your content is visible on the secure site as well. Also, the professional will check to see if there are multiple URLs for every bit of content.
Pages within the Google Cache
Is your content showing up? Do you have any links on your website that are not showing up?
Is your site experiencing issues with the robots.txt files or sitemap or the number of pages being returned? Is your homepage coming up as the first result in searches?
Does your site load slowly? Are there any error messages coming up?
Is there enough content on your site? Are your pages properly formatted? Are there relevant SEO keywords? A site auditor will also check that your blog posts and its content have relevant headlines that drive visitors to your content.
Do your landing pages appeal to visitors? How many pages do visitors click through to get to where they want to go?
SEO keywords in your titles, content and internal link structure affect the keyword credit Google gives your site. Your keyword mix is important because you don’t want to do too much or too little. Proper auditing will expose under and over-optimized keyword densities.
Algorithms will pick up on outdated, inaccurate or irrelevant content. Your site auditor should perform on-page clean-up to help remove unnecessary content that will not attract visitors.
Landing Page Optimization
The very first page a visitor goes to on your site needs to be solid. If not, visitors will immediately leave your site altogether.
Several things can go wrong on your site that causes error messages to come up. When users encounter errors on your page, they easily get annoyed, and that negatively affects your SEO ranking too.
Google Analytics is an excellent way to get specific information about your site’s traffic. It reveals where the traffic comes from, where it goes and how long visitors stay.
Want to improve search engine visibility, user experience, and conversion rates? Get a Free Website Analysis from your local San Antonio marketing team at Funnel Boost Media today!