Marketing 101 for new entrepreneurs
Any entrepreneur is in the business of promoting their business. Although marketing is a talent, there are several simple things that any entrepreneur can do to grow their business. Here are some tips you can use to market yourself and bring attention to your products:
- Blog and produce content
The more opportunities that you create for your company to gain exposure the better. Blogging is an essential part of this process. If you create a blog and produce regular content to that blog, that complements your business. You are more likely to be discovered by people looking for products like yours. This is what content marketing is all about: solving problems, providing value to the consumer, building relationships and growing your audience.
- Maximize Call to Actions and Let Them Work
The key to converting the online lead is to create a call to action (or CTA) that is compelling, draws people in and gives them a reason to click it and close the sale. Entrepreneurs that want to maximize this create calls to action that will do the work of selling for them. If you work to develop CTAs that you successfully test, you can convert link clicks to customers in no time.
- Make a mailing list
What is so important about an email mailing list? Well, an email mailing list is a way to warm sell your product to people who have already shown an interest in what you have to sell or say. So, what should you say? You should concentrate on delivering stellar content, providing resources for people and solving a customer’s potential problem.
- Tackle the social media beast.
Social media is an arena that can grow your business. Social media gives you the ability to build an audience that wants to see what you have to offer. By building a strong social media audience, you can convert sales by presence alone and not an intense concentration on sales.
- Help your potential customers.
You don’t have to be concentrated on always pushing a sales message – present yourself as a problem solver and people will be motivated to come to you to solve their issues. People are generally looking for answers to their need. The key to being a successful entrepreneur is to present yourself as a solution to that need. Providing content to the consumer that does that will bring their business to you.
- Keep the customers you already have
It’s harder to gain a new customer than to resell to the ones you already have. Concentrate on the relationships that you have with the people who have already invested in you – you can market to them and expand to others at the same time.
- Split Test your products.
Offering customers A/B options can be your greatest revenue generator. Everyone is not looking for the same thing in the exact same way. Taking the time to create and test landing pages, email copy, call to action buttons, images and anything else related to your business to see which ones garner more responses can take your conversions to the next level.
The key to successful marketing is to hone in on your talent and do what you excel at. Is it marketing? Organization? Product development. Take what you’re good at and do it. The sales will follow.