How to Survive the “Mobilegeddon”
In April this year, things changed drastically for websites that come up from a Google search. Google changed things up to make websites that are mobile-friendly rank higher in search results, when the search is conducted from a mobile device. This has affected both local San Antonio businesses as well as well-known websites such as Wikipedia and BBC.
While it may seem like a minor change, this actual has had (and will continue to have) huge effects on companies’ profit. Plenty of companies make money simply through Google searches, especially if they used to appear high on the list. Almost no one clicks to the second page of search results, and the majority of Googlers only go to one of the first five sites listed. In other words, not ranking could kill your company.
This could be especially devastating for smaller San Antonio businesses with less access to top-of-the-line web gurus. Funnel Boost Media is pleased to not only offer businesses services that will prevent this devastation but also some DIY ways of surviving this “Mobilegeddon.”
You can actually run a free and easy Mobile-Friendly Test through Google to see if your website is indeed friendly for mobile devices. It will specifically list where your website fails, such as if the text is too small to read easily on a smartphone. It even includes suggestions for how to optimize your website’s rating and place in Google searches.
You should also run your own tests from various mobile devices – tablets, iPhones, Androids – if you can name it, you should test it. It’s important to know how your customers will see your website from their devices.
There are two directions you can go when optimizing your website’s mobile-friendliness. The first way to do this is by actually purchasing a mobile-only domain. Despite the fact that it will cost you more money and will be more hassle, it will be well worth it in the end.
The second option is to just ensure that your website’s layout is responsive. In other words, it will respond and reconfigure to whatever mobile device is being used to view it. This better with some sites than others – WordPress, for example, has lots of templates that are responsive. A local SEO company or website design company can help edit your website to be mobile responsive.
The Mobilegeddon shouldn’t be the sole reason you go mobile – it’s the way of the future, and businesses that don’t adapt are going to be left behind. Today about half of all people who are shopping online are using the internet through their mobile devices, and this number could increase to become the majority. Make sure you are proactive enough to take advantage of this fact rather than letting it take advantage of you.
The more people use their phones and tablets for surfing the web, the more important this will become. It might even be the right choice for you to design a mobile app for your company, in case you have the funds and it would serve you well. Never underestimate the power of the web. It’s both a powerful tool and a fickle friend.