So you plan on building a website and improving your exposure for potential customers online? Speaking with a marketing firm in trying to reach out to new customers online is a fairly necessary process if you want to stay relevant in today’s digital world. No company is going to find it easy to keep pushing customers through the doors if they don’t have a noticeable presence online. Think about when you search Google and choose one of the top three choices when looking for a service such as a painting crew or plumber.
Unfortunately, Google makes it difficult for companies to compete with larger corporations because they implement restrictions if you happen to receive unfavorable links to your website or if you implement some random blackhat search engine optimization techniques.
Let’s take a look at the ways you can protect yourself from problems with Google so you don’t get banned from search engines and your company doesn’t suffer in the future.
Don’t Use BlackHat SEO Techniques
There are plenty of blackhat search engine optimization techniques that you want to avoid. The primary things that Google is trying to prevent people from doing this swapping links and creating poor quality content that just flood the Internet for other users. Refrain from duplicating content and place it on your own website or using this content to link to your current website. When Google senses spam they will notify you and let you know that your website is being warned or banned from the search engines. You also want to avoid swapping links with other websites.
Make Sure You Keep Your Content Fresh
One of the best ways to avoid problems with Google is to keep your content fresh on your website. Maintain a consistent blog and provide value to your customers that other websites don’t offer. A stagnant website tells Google that your website isn’t worth sharing with other people. Keeping fresh content also allows for more social shares and comments that indicates to Google that people enjoy your content.
Think About Your Website Design and the Overall User Experience
Website design is more important than a lot of people think. If someone goes your website and it looks like it’s from 20 years ago than Google also recognize this and let the search engine know that it’s not worth looking at. It’s also important to improve your user experience. If users can easily click through your website and find the most important content than there’s no reason for Google to give you a reasonable ranking.
Let us know in the comments area if you have any questions about protecting yourself from problems with Google and other search engines. The world of search engine optimization is often a tricky one, but with a little bit of research and the proper resources you can improve your search engine optimization without getting on the bad side of Google. Let us know below if you’ve ever been banned or worn by Google in the past.