If you know anything about marketing in the 21st century, you know that Google (as well as other search engines like Bing or Yahoo) is the main way to attract people’s attention.
If you want to get your website and business noticed, you will need to make it Google-friendly. Here are five simple ways to do just that.
- Have a good website to begin with.
Getting people to visit your site isn’t a foolproof way of getting your business to succeed. You’re going to need a good website in order to accomplish that. Otherwise, people who find your website won’t be impressed. You’ll need a website that is high-quality enough to hook people in once they’ve clicked on your site’s link.
- Double check the details.
Pay attention to subtle details like your page’s title, the description meta tags and the page’s URL. It should also be updated or changed often enough (once a month or more). Such changes can seem small, but have a big effect on your site’s search engine-friendliness.
- Choose keywords carefully.
If your site utilizes a few unique keywords or phrases, it will be more likely to have a higher ranking when someone searches for that term. Pick your keywords or phrases wisely to achieve the same effect. If your business already has a unique name, it will be even easier for you.
- Place links to your site on other sites.
If you are able to get your link to be on websites that target the right people, they can be a great tool. People who have expressed interested in your products or services will see the link, click it, and will likely remember your business. This means they could return to your website Lots of websites will allow links to be placed for free or at a low cost.
- Present your site to Google (and other search engines)
You can officially invite big name search engines to “crawl” your site. Crawling your site refers to using an automated program that will identify your text and meta tags, as well as index your website’s content.
No matter what type of business you have, at some point you will need your website to be Google friendly in order to be successful. This is a cost-free, highly effective way to get your website or business known to anyone with access to the internet. If you need help making your website more Google friendly you can contact a local SEO company like Funnel Boost Media.
After you have completed these five steps, don’t think you’re off the hook and can just sit back while the money rolls in. You will need to be constantly checking where your website stands through various Google searches, and you will need to update your website enough to keep things current.
The key is never to assume that your website is easily found on Google – you need to check it yourself, and you should ask others (from outside your business) to check it as well. Like with any other marketing strategy, getting your website seen on Google is going to require constant awareness and upkeep.