How to Get Started With Your Marketing Platform

shutterstock_197729552Are you getting started with a marketing platform to get the word out about your small business? Do you know where to start? Maybe it’s time to build a website or setup your search engine optimization. Are you interested in pushing people to your website or just improving the amount of emails you collect?

Every company has a different motive, but in the end everyone wants to make more money. How can you turn your marketing platform into something special? Something that people will share and come back to whenever they are looking for your particular service or product?

Let’s have a look at the steps you need to take in order to expand your reach online. You can try implementing these steps by yourself or hiring a marketing firm to complete the process for you.


Build a Website

You must give search engines a way to find you online. Building a website gives people a chance to see what your company has to offer. You can even sell your products or services on the website to make money. Lots of companies also provide customer service option on their websites to customers can chat with reps. Websites need hosting, a domain name, graphic design and valuable content.


Setup Your Search Engine Optimization

In order for people to find your website easier you can work on your SEO. This shows search engines like Google that your website provides valuable content and that other sites agree as well. SEO is important because no one will find your company unless you work on it. Funnel Boost Media is a local SEO company that can answer all questions you may have about search engine optimization.


Launch Your Social Media

Connect your site to social media so your customers don’t just see you as a faceless corporation. Social sites can help build traffic to your site, but they primarily work as an extra resource so your customers can contact you and feel special.


Offer a Mobile App

The world is becoming more and more mobile, meaning that your company is being left behind if you don’t give your customers a way to connect on their mobile devices. Create a mobile app that is different from your website. Provide a quick way to make reservations or chat with other customers. Mobile apps provide a way for customers to feel special. Only your top customers typically download the mobile app, so give them special gifts and promotions. Tell them about upcoming events before anyone else, or share exclusive photos for an upcoming product.

Now it’s your turn to share with the community. Let us know in the comments section how you have managed to expand your reach online. Are you concerned about your ability to reach customers through modern marketing techniques? Let us know if you have completed all of these steps to build your marketing platform.

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