Search engine optimization is one of the most important parts of building a website. If you want people to find you online, when they searching Google then you can’t expect anyone to locate your company if you don’t fully optimize your site. There are plenty of contractors and services out there who can help you build up your search engine optimization, but you can also go into your website and target keywords in order to push more people to your site and trigger search engines to move your search rankings up a little bit. Funnel Boost Media is a local SEO company that can help fully optimize your site for its SEO needs.
The big question is how you should find keywords for your own search engine optimization purposes. Let’s take a look at the best ways to quickly locate some keywords so that you can improve your SEO.
Search for Keywords on the Google Keyword Planner
One of the best keyword finding tools online is the Google keyword planner. This tool allows you to type in some keywords that relate to your product or service and see how many people are actually searching these keywords on a monthly basis. You can filter based on particular keywords and ask for suggestions from the multiple keywords that you type it. Create lists of the most common keywords and try to avoid options that are searched frequently in order to target areas that aren’t being taken. It’s also nice to include your location at the end of the keyword in order to target people in your area.
Extend These Keywords with Longtail Options
Once you find your short keywords add additional words on the end of the keywords to turn them into longtail keywords. This targets more people who are searching for niche products and services online. The best way to find longtail keyword options is to simply going to Google and type in your keywords. This brings up additional options with extended keywords for suggestions after you type it in.
Look at Competitor Sites to Figure Out What They Target
Search through Google and see what your competitors are trying to target as keywords. You might scan through their websites to look at their products and figure out which keywords are being targeted the most. If they show up high on Google rankings for some keywords then you can assume that they are using these keywords various times throughout their website and blog posts. It is up to you to figure out if you want to target these keywords as well. If tons of people are searching for these keyword then you might want to beat out your competitor. The other option is to avoid using these keywords and locate other customers or searching for similar but different keywords.
Let us know in the comments section below if you’ve any questions on how to find keywords for your search engine optimization purposes.