Home Health Services Online Marketing Solutions
Imagine you need home health care. Whether for yourself or someone else, it’s not a decision to make lightly. You’ll want to do your research carefully. So, you go to Google and search “local home health care providers.” Out of the thousands of results that pop up, you click on the first few to compare them before deciding which to go with.
Most of your clients will go through the same process. If your home health services website isn’t one of those first few that show up in the search engine results, you’re losing business. Not only that, but that business is going to your competitors. Nobody wants that. That’s why it’s vital your health care business appears on the first page of results, and as high up in those results as possible.
There are two key ways to go about ensuring this, and at Funnel Boost Media, we take care of them both, as well as any of your other digital marketing needs.
Organic Ranking with Home Health Services SEO
While researching marketing companies, you’ve probably come across the term SEO, but what does it mean? Search engine optimization is an important online marketing strategy to organically increase your company website’s ranking in search engine results. There are several aspects of SEO:
- Keyword-optimized content: Search engines like when your website has lots of relevant (home health care-related) content available. It shows you know what you’re talking about. Just as important is including keywords throughout that content. You need to have your bases covered for anything potential patients might search for when looking for your services. This let’s the search engines know that this website is more robust about a given topic.
- Links from authoritative sources: Search engines also look at how many other websites link back to your site. This can hurt you if those websites are not trustworthy, health care-focused sources. However, if the links are good quality, search engines recognize your business as an authority in home health services.
- Coding for better search engine crawling: It’s important to have a good website that’s coded to allow search engines to crawl and better categorize it.
Our local home health care SEO services make your company visible online. And we don’t just help with your website’s SEO and visibility, we help manage your online presence and reputation.
Quicker Home Health Services Leads with PPC
SEO is a great marketing strategy for the long haul, but it takes some time to deliver page-one results. We recommend, in the meantime, also investing in PPC (pay-per-click) marketing. PPC ads generate leads – leads that can turn into new clients – much more quickly than SEO does.
When you search for something on Google, notice those links at the top of the results and to the side, the ones that have “Ad” printed next to them? Those are PPC ads. They get your website up front quickly so potential clients can’t help but notice it.
You should spend your time focusing on helping your patients, not worrying about whether people are even seeing your website. When you choose Funnel Boost Media as your local digital marketing partner, we handle all aspects of your home health care online marketing strategy, from PPC ad tracking to SEO and more.
Get started growing your online presence today! Give us a call or fill out our short contact form. We look forward to working with you.