Google’s Hummingbird Update is the Future of Search
The hummingbird is known for its ability to quickly get its job of pollinating flowers across vast distances done with grace. It is as beautiful as it is powerful. Google collects vast amount of information in one simple search. It should be no surprise then that Google chose it as the name for its most recent iteration of search.
How the Everyday User Led to Hummingbird
It’s easy to overlook the implications that the hummingbird update will have on how we search. Basically, Hummingbird made it easier to search. When you go online, chances are you are not thinking about how you are going to search. You are thinking about the information you want to know.
Studies have shown that the majority of search engine users will make no more than 3 attempts at searching for the information they want before they give up, accept the answers they have been given, or move on to another form of search. What this means is that most people do not allow themselves to spend that much time searching for information.
Academicians and professional researchers have learned the secrets of effective searching, and practice using keywords when they search. Everyday users however, which are growing rapidly, do not know about keywords, and aren’t actively trying to learn either. Search engines are forced to meet the demands of the people they are providing a service for, and so evolved Hummingbird.
What is Hummingbird
The hummingbird update is a new way to search. Instead of looking for keywords, Internet visitors can search the entire phrase they are looking for. This means that users should be able to expect more relevant search results for “Where can I find a Chinese restaurant in San Diego”. Before hummingbird, a full search string like this might give results for ‘restaurants in San Francisco’ ‘Chinese in San Diego’ or even ‘San Diego Chinatown’. While these are related results, they aren’t exactly what the user was looking for. That result might show up on page 3.
What This Means for Website Owners
While this is an obvious win for search engine users everywhere, it can pose specific challenges for website owners hoping to optimize their websites. Instead of creating sites that will respond to specific keywords, website should be optimized to respond to specific phrases. If you are a Chinese restaurant in San Diego, Google should know that, rather than the keywords of ‘Chinese, restaurant, ethnic cuisine, and San Diego.’ Website owners should be aware of these changes and update their sites to perform accordingly. Although it is a more obvious way of thinking about search, websites do not update themselves. A local SEO company however, can help update your website and keywords for you. Making your SEO simple and successful.
Google’s hummingbird update is the next obvious evolution of search. It is simplifying search and improving it at the same time. Rather you are searching for content or creating content online, it is easy to see how hummingbird is a definite game changer.