Google Adwords New Pay Per Click Format

Looks like Google is experimenting with new ads across its search engine. Instead of the ad format we are used to seeing with colored backgrounds, Google seems to be using a new advertising layout for PPC users. The new ad layout shows a bright yellow “Ad” block next to the top 3 advertised PPC ads. We are unsure at this point whether this is a new ad format that will be here to stay, or if it is still in Google’s beta-testing phase. If you find yourself needing help with PPC a local SEO company like Funnel Boost Media can assist in making sure your PPC ads are successful.

It’s hard to imagine that these brightly redesigned PPC ads will help click-thru ratios or defer more people to Google’s organic results. Take a look at the screenshot below and let us know your opinion. Do you think this new redesign is good for Google?

google ppc new ad layout forma

 

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