Five Ways to Make Your Website More Trendy

shutterstock_271543313Five Ways to Make Your Website More Trendy

If you’re looking for your website to be trendy without compromising its functionality and design, then you’ll want to keep reading.

There are simple changes that make your site’s overall layout better and require little investment of time from the site owner. Best of all, they have historically proven to improve the end user’s experience.  Some of these techniques include:

  1. Carve Out Negative Space

The design trend that Apple has found successful is making their site less cluttered. Some ways to do this include:

  • adding more space in between content;
  • adding extra “white space” around images and navigation; and
  • creating void areas within a webpage.

These techniques are particularly effective in keeping your reader’s attention, as his or her eyesight progresses from left to right on the screen.

  1. Use a Larger Font

There’s no better way to emphasize importance than making the type larger.

Whether it’s your site’s tagline, an individual word, the mission, or something else that spells out what you’re trying to promote, enhancing text can do wonders for pushing a particular message to the forefront of your reader’s mind.  And not only does the size matter, but the font choice does, too.  Just watch how online stores advertise a new product or sale. They always do it with a big, catchy font.

  1. Use Sliders

In an increasingly digital society in which users are always expecting to be visually stimulated, image rotators, sliders, or carousels, (however you might choose to refer to them), can be particularly effective at getting a visitor’s attention.

Sliders are a great way to showcase new products, services or featured programs. Visitors enjoy being able to view automatically rotated content that can be navigated by simply using arrows. This creates an engaging, interactive experience.

  1. Use Icons

Let’s face it, logos can say a lot without having any words attached to them. When placed on a web page, these symbols or icons limit excessive wording that so easily clutters a website.

Also in an era of increased social media activity, icons provide an easy way for customers to engage with your brand, which in turn serves as an excellent avenue for marketing.

  1. Keep Your Visitor in Mind

When designing a website, it’s important that it be aesthetically pleasing. This can be achieved by:

  • using warmer, more homemade design elements;
  • organizing material in a logical fashion;
  • including larger pictures and video elements.

The one thing that gets users to stay longer on your site more than anything is offering content that is both high quality, and well organized.

By focusing on these five different elements of trendy web design, you’ll be well on your way to improving your visitor’s experience, and thus building loyalty to your site and brand.

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