Are you starting to notice that just about every single person walking down the street has their face planted in their cell phone? Is your business starting to suffer a little bit due to changes in marketing trends? Are you unaware of how to connect with your customers through social sites, mobile app or other marketing routes that have recently come about?
Now is not the time to pout, but you need to get with the times. A mobile business presence brings your customers a new way to connect with you and understand how you business works. You can send push notifications to people while they are standing in a train or even while they are sitting at a movie. This means you have power over what people see whenever they walk into a certain location or go to a particular shop. A local SEO company like Funnel Boost Media can help develop and fully optimize a mobile app for your company.
What are the chances that you are taking advantage of these mobile apps?
How can you figure out if it’s time for you and your business to get on the mobile app bandwagon?
Conduct A Survey With Your Customers And Ask How Many Would Download An App
Your best resource is the people who purchase your products or services. Look to your customers to understand exactly why and when you should create a mobile app. Sure you might not be able to build the app yourself, but you can figure out the best way to go about doing it. You might need to contact a marketing firm that has the experience you need with mobile apps.
Create a survey with a few questions for your customers. Send out the survey in an email or have them fill it out when they are at the register. Ask people if they might be interested in a particular mobile app and what would they want it to provide. you can get lots of information from your customers if you take the time to make a survey that doesn’t consume too much of their time.
Speak With Your Employees and See How They Might Use An App For your Company
Employees usually have better ideas than management, because they are working hands on with customers and they know the inner workings of the company. Employees are also more eager to make an impression on upper management. Ask employees if they think the company could use a mobile app. See if there are features they would include or exclude.
Let us know in the comments section if you have any questions about building mobile apps. The world is going mobile, and if you are left behind then so will your company. Share with us why you are nervous about getting a mobile app or if you have already created one and you don’t use it much.