Every site has to start out as a blank hosting page, right? For those just starting out a company website, that blank canvas can be extremely intimidating. Where do you start? What do you need to focus on the most and how do you know it will get your company message across? Here’s some tips and tricks from Funnel Boost Media, your local SEO company.
There are a ton of preliminary steps I take before putting together the first pieces of code on any website. The very first step in any site I am creating with the intentions of starting and SEO campaign later, is doing the proper research. There are tons of tools out there that allow you to see search density for keywords and give you additional keyword ideas based on what you’ve provided. Google’s own keyword tool is one of the best out there, providing information from the search giant’s own database. I like to find a possible 2-4 keywords that each site of my website could use, sort them into excel, and fill in the following columns with search density and amount of results in the search engines. This simple, tedious work is vital to the next steps of your site’s structure and can help you figure out how many pages your need to create.
The next step is to set up the structure of the site. By completing the research step you now know the types of pages you need to create, and have likely given them some organization. Place like-pages into a parent page and group them together. The navigation menu is the glue that holds the site together. The easier and cleaner it is organized, the better functionality it will give to the customer, and more importantly, the search engine spiders that crawl your site. As a company site, the most important page will be your “Contact Us” page. Your customers will inevitably need to get in touch with someone within your organization for one reason or another. That is why I advise every web designer working on company websites to place a contact form at the top of each page. This little trick will increase your conversion rate by 50% if not more once you are getting some quality traffic to the site. But first you must rank well in the search engines.
After the structure and design are set up within the site, it’s time to fill the pages with content. Going back to the initial research you performed, fill in each page with a good amount of information about your keywords. Make sure to use synonyms and maybe even a couple antonyms as a comparative tool. The search engine spiders have become smarter over the years, and the more similarity they can find with your content, the higher relevance they will promote your site in the results. Make sure you use a keyword in the title tags on your page. Also ensure that there is an alt tag with every image placed on your site. A search engine can’t look at a picture and figure out what it’s about… yet. For now, we must use alt tags that describe these images to the search engines.
Once the content is all on the site, double check it! It’s amazing how many errors you can find with a simple double check.
After a simple double check on the site’s content, it’s time to go back and place the meta tag information on each page. This is a learned skill that has become an art form over time. The goal is to describe what your page is about in less than 170 characters, while using that pages keywords, all the while trying to sound like a real person and not a spammy commercial. The only meta tags you’ll need will be the title and description. The keyword tag has been long dropped by most search engines, which is good news for those trying to keep their keywords secret from the competition.
The last step is to create a sitemap. There are many sites out there that do this for free. Make sure to link your sitemap on your company website so the spider can crawl it. After this final step, it is time to begin building your links. Subscribe to Funnel Boost Media to keep in touch with new blog posts and learn more about how to keep enhancing your website’s SEO efforts.