Business owners have been using email marketing for years as a means to turn potential and actual customers into a profit. By simply gathering email addresses, businesses can easily keep in touch with their customers, sending out targeted messages to an interested list.
Having an email list means you can get creative in your approach to reaching customers. You can now have access to them whenever you want! If you have something to say, such as a new product to introduce or a special sale going on, email marketing makes getting your message out there much easier.
Besides better reaching your audience, email marketing actually tracks your performance such as unsubscribes, how often people are opening your emails, click-through-rates, complaints, and so on.
Now, let’s go over ways you can enhance your email marketing strategy.
Make it personal.
When setting up an email campaign, make sure you personalize the email to each individual person. By adding hi, then their first name, you are more likely to grab the reader’s attention. This is vital because you must capture it from the moment your email appears in their inbox.
Emojis in the subject line makes it better.
Emojis make everything you read more fun and interesting. It is like adding some personality to your message. By adding emojis to the subject line, there is a higher chance its recipient will open the email.
Yes, it may require more work than you were planning and you may be afraid that creating a double opt-in list could lead to fewer people subscribing. But think of it this way, would you rather have fewer subscribers that all care more about the content you’re providing or a ton of subscribers who have no interest in even reading your emails?
There is more value in a small list full of active participants!
Custom email templates.
Considering most people check their email on their cell phones these days, you can bet your subscribers will be doing so as well. To encourage their reading of your emails, use an active template. Services such as Mailchimp do this for you by making sure your templates work well regardless of what device you are using.
Do yourself and your recipients a favor, by livening up your template with a look that is unique to your brand. This will enhance your email marketing by making it look much more appealing.
Always have a call-to-action
Every good email campaign needs a compelling call-to-action. Most people reading your emails really just want to read something that gets to the point. In the first seconds, subscribers need to be clear about what you want them to do.
Your call-to-action can be to sign up for a new service, buy a product, or to go to a web page… Without this, most subscribers are not going to do anything but read your email.
Email marketing doesn’t have to be complicated, but knowing these simple steps is a good start to having a successful, profitable email list.