With the holidays quickly approaching, Santa is making his list, and checking it twice. And, as a site owner, you need to do the same with your SEO if you want to capture valuable leads that will actually convert to sells. Now is the time for you to make some last-minute holiday SEO tweaks on your site for Christmas 2017 sales.
You need to give your site and SEO tune-up if you want to reel in your target audience. It’s important that your SEO strategy drives holiday traffic… not just to your site’s home page… but, to relevant products and services your potential customers are actually searching for online.
5 Tips to Get Your Holiday SEO in Gear for 2017
According the PFSweb, a leader in the B2B (business-to-business) and DTC (direct-to-consumer) order fulfilment provider, eCommerce retail sales in the US are expected to increase in 2017 by 16.6%. The firm believes mobile commerce will be the driving force behind those sales.
This means, you need to be sure your holiday SEO tweaks specifically target the mobile market. If you have a brick-and-mortar location, local SEO combined with Christmas SEO efforts would be best for your brand. Either way, these five SEO tips will help you improve your 2017 holiday sales:
1. Repurpose Last Year’s Holiday Content
Search through your blog and find the content your published last holiday season. Update it by adding new SEO keywords. For example, a post about “2016 Christmas cards made by kids” could now be “2017 Christmas cards made by kids.”
Be sure to tweak the entire post to ensure it’s up-to-date. Now, you can use the same content from last year, to speak to this year’s target customers.
2. Plan a Keyword Strategy for Your 2017 Holiday SEO
SEO keyword trends tend to change constantly. Use your Google Analytics to help you get an understanding of your site visitors’ habits. If you have a WordPress site, you can also view your WP stats in Jetpack.
These reports will show you where your visitors are landing. Use that data to help you determine which SEO keywords are working best with your current audience.
3. Optimize All Your Landing Pages Dedicated to the Holidays… Especially Christmas
Your SEO tune-up should focus on the search habits of your customers. So, make sure all of your holiday landing pages, especially those dedicated to Christmas sells and sales. Each landing page should have each of the following, which should all be geared towards your holiday SEO campaign:
• SEO-friendly descriptions
• SEO-friendly content
• Links to relevant content, products and services on your site
4. Make Holiday Items Stand Out from Other Products
Create a holiday category. Or, break that down even further and make sub-categories for Thanksgiving, Christmas and New Year’s (or any other holidays you choose). In your product titles and descriptions, be sure to include those holiday SEO keywords.
And, be sure to cross link your products if they fall into more than one category so your online shoppers can quickly find other products and landing pages.
5. Make Your Holiday Pages Go Viral Socially
It’s not always easy to get new pages to rank high in organic searches. One of the best ways to make these pages go viral is by driving social traffic to them. Encourage your audience to like, share and comment on your content, and you do the same.
Another great idea is to engage with influencers in your industry. Ask them to link to pages on your site that contain key content, such as those dedicated to holiday products or gift buying guides.
Need a little extra help getting your site ready for 2017 holiday sells? The local SEO experts at Funnel Boost Media specialize in helping site owners tweak their content for better conversions. Contact Funnel Boost Media to find out what we can do for your holiday SEO today.