5 Back to School Local Marketing Techniques for Brick & Mortar Businesses
Back-to-school sales have set a record high of 70 billion in 2016 alone. This means that retailers should seize the opportunity to profit from this season. Regardless of what you sell, you can guarantee that back-to-school season is bound to generate a lot of profit for local businesses.
To get the most out of this time and truly reach the San Antonio back-to-school crowd, you should focus on your local marketing strategy. Here are 5 things to get you started.
- Take Advantage of SEO
Your potential customers should be able to easily find your campaign online. The only way people will know to visit your store is if your ad is visible to them and SEO is a great way to help with that. Use a good San Antonio-based digital marketing agency to help place back-to-school specials on your website through blogs and ads to attract shoppers.
- Profit From the Right Timing
Businesses now how more time to promote their back-to-school deals due to shoppers getting started on their search at the beginning of July all the way until early September. If you are just now trying to capitalize on this, it is not too late, since there is an increase in shopping around one month before school starts.
- Mobile is the Way to Go
Take advantage of the importance of social media to maximize your back-to-school mobile local marketing. Around 40% of shoppers will use the phones for back-to-school shopping. Your website should be mobile friendly and easy to navigate from all devices. Make sure shoppers see what you want them to buy first.
- Social Media
Social media is a powerful tool for promoting and advertising which makes it perfect for the back-to-school season. Social media is a great outlet for parent and students to find deals, product reviews and find popular items people are buying. So, get your business on potential customer’s radar by promoting products and sales on Instagram, Twitter, and Facebook while asking them to show support through comments, sharing and likes.
- Encourage Customers to Visit Your Storefront
Once your mobile approach in place, your next move is to generate in-store traffic using your campaign. Since only 10% of back-to-school shoppers actually make their purchases online, it is best to direct them to your storefront. Do this by pointing out the deals customers receive for shopping in-store. Offer great sales and incentives that they only receive if they visit your retain business. You can even hold a special event that draws them in.