4 Most Common Aspects Missing On Websites
Do you have a website and you’re wondering why so many of your visitors simply come and then leave?
Are you interested in increasing your conversions to improve revenue and expand your business? Sure you are, but it takes a detailed analysis of your website to understand the areas that you’re missing.
Website design and optimization is an art that takes years to master, so we recommend hiring a local SEO company like Funnel Boost Media to handle all your digital marketing needs.
So what are some simple things that you can include on your website that might be missing?
An About Page
An About page is one of those simple things that several companies forget about when they create a website. Unfortunately the About page is one of the most visited pages on every website. It’s typically the second most visited for blogs and eCommerce sites.
Even if you have an About page it might not be properly optimized. Do you have a clear call to action that pushes people to other pages on your site? Is a fun, energetic description of your company and workers included to connect with customers on an emotional level? Put significant work into your About page to make sure customers see you as more than a faceless company.
An Active Blog
If you don’t have a blog, start one. If you do have a blog, make sure it’s active and it provides valuable content to your readers. If you let your blog stay stagnant for a significant amount of time you lose visitors to your site. The more you create blog posts the more chances people have of finding your company online. It’s a numbers game, but it’s also a quality game.
Imagine if a customer brings up your site and a competitor’s site. Both of you offer the same products and similar customer service. But if you provide a blog filled with valuable free content they are much more likely to purchase from you.
Social Media Links
Social media links push people to your social pages and they help out your search engine optimization. What better way to give exclusive deals than by posting for people that follow you on Facebook? Social media also helps you create a more personal connection with your customers. It gives them a direct link to management, making it a perfect medium for customer support.
A Phone Number and Address on Every Page
Put your phone number and address on every page of your site, ideally your footer. This helps search engines connect your contact info with other listings on the internet like Google Plus and Yelp. It’s also nice for customers who want to call you up and buy something.
So do you have all of these pages on your website? Could you use some help getting your website fully optimized? Share your experience and tell everyone what works on your website and what doesn’t.