Are you having trouble getting your customers to interact with you on Facebook?
You post all the time, but people don’t seem to care or they simply scan over items that you find interesting.
There are several tricks for Facebook that typically generate more likes and shares. These tricks have been tested and are used by some of the top companies in the world to generate the most exposure online.
Let’s check out some of these Facebook tricks so you can implement them on your own Facebook page today.
Comment or Like
If you post a picture, video, question or link to an article a great way to get people to interact is by giving them two options. If they like one of the options tell them to click the like button. If they like the other option better tell them to comment and tell you why. For example, if you post a picture of an upcoming smartphone app concept you might say something like: This great new app is coming soon. Click the like button if you want to get it once it comes out. If you don’t want it, write a comment about why you think it’s lame.
This gives a call to action for people on both sides of the argument. It creates conversation and pits people against each other.
Pictures with Text
Pictures with text, or memes, are some of the most shared items on Facebook. Sure you want to direct people to your page with links, but most people enjoy looking and laughing at funny pictures. Post an image that relates to your company and write a funny or interesting bit of text on the picture.
The greatest thing about pictures in general is that lots of people hit the share button which then shares the picture with everyone who follows those people. Even pictures without any text that show images of your company, recent events or products are great for sharing.
Stay Away from First Person
Studies have shown that when you create a more general post that doesn’t include the terms we, I or other first person words, they are more likely to go viral. Readers are more likely to share when it seems like the post could be coming from anywhere. If you keep referring to your company or you as a person they are less likely to think that other people will enjoy the post as much as they did. Think about how you can make your posts as general as possible. A great way to do this is by asking questions instead of using statements. But don’t worry you don’t need to be an expert to make your social media pages more popular. A local SEO company like Funnel Boost Media can assist in fully optimizing your social media campaign to build your popularity.
Now it’s your turn. Let us know in the comments some other Facebook tricks that you use to increase customer interaction. Tell us about things that worked and things that did not work.